Midas vs Soundcraft:Which is more popular?
In September 2026, Midas had more branded searches than Soundcraft among audio mixers worldwide. Midas had about 53,300 branded searches, while Soundcraft had 33,100. Midas made up 29% of all audio mixer searches we track, and Soundcraft accounted for 18%. When we asked ChatGPT and Google AI Overviews about audio mixers, Soundcraft appeared in two of the five answers and Midas in one. Midas and Soundcraft were each mentioned first in one of the two answers that named either.
Who do people search for more?
Midas, about 61% more searches than Soundcraft
Who does AI mention more?
Soundcraft, mentioned in 2 of 5 answers, Midas in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top audio mixers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Soundcraft was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midas and Soundcraft were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yamaha1st
Allen & Heath2nd
Mackie3rd- Behringer4th
Solid State Logic5th- Soundcraft6th
- Midas7th
PreSonus–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allen & Heath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mackie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Behringer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Solid State Logic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PreSonus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio mixers
5 answers
Asked ChatGPT
“Which audio mixer brand should I buy?”
Asked ChatGPT
“What are the best audio mixer brands?”
Asked ChatGPT
“What's the best audio mixer brand for a home studio?”
Searched Google, AI Overview
“best audio mixer”
Searched Google, AI Overview
“audio mixer for home studio”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Midas or Soundcraft more popular in search?
This chart shows how often people search Google for Midas and Soundcraft by name. Each line represents a brand's share of searches for all eight audio mixer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Midas, Soundcraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midas | Soundcraft | Behringer | Yamaha | Solid State Logic | Allen & Heath | Mackie | PreSonus |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 17.4% | 16.8% | 11.7% | 10.1% | 6.8% | 7.2% | 1.9% |
| Nov 2025 | 28% | 14.5% | 16.6% | 11.9% | 12% | 7.7% | 7.3% | 2.1% |
| Dec 2025 | 26.3% | 15.4% | 18.3% | 12.6% | 10.9% | 7% | 7.7% | 1.7% |
| Jan 2026 | 25.4% | 14.9% | 17.6% | 12.2% | 12.3% | 7.8% | 7.7% | 2.1% |
| Feb 2026 | 27.8% | 15.9% | 16.3% | 13% | 10.8% | 7.9% | 6.6% | 1.8% |
| Mar 2026 | 29.1% | 15.1% | 15.5% | 12.4% | 10.7% | 8% | 7.7% | 1.5% |
| Apr 2026 | 30% | 15.3% | 18.2% | 10.2% | 10.8% | 7.6% | 6.5% | 1.4% |
| May 2026 | 31.7% | 15.2% | 16.8% | 10.1% | 10.8% | 7.6% | 6.4% | 1.4% |
| Jun 2026 | 28.6% | 16.7% | 17.1% | 11.2% | 9.7% | 8.1% | 7.1% | 1.6% |
| Jul 2026 | 30% | 14.4% | 17% | 11.7% | 10.2% | 8% | 7.2% | 1.6% |
| Aug 2026 | 27.3% | 16% | 16.3% | 13.1% | 10.8% | 8.3% | 6.7% | 1.5% |
| Sep 2026 | 29% | 18% | 15.1% | 12.1% | 10.4% | 7.8% | 6.2% | 1.5% |
How has the Midas and Soundcraft comparison changed over the last 12 months?
3 findings
- Midas was ahead of Soundcraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Midas’ share of searches among audio mixers worldwide moved from 28% to 29%, and its estimated monthly branded searches held steady at 53.3K.
- Across the 12 months ending September 2026, Soundcraft’s share of searches among audio mixers worldwide moved from 17.4% to 18%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for audio mixers worldwide in September 2026?
2 changes
In September 2026, Soundcraft overtook Behringer to rank 2nd among audio mixers worldwide, with 18% of the searches.
In September 2026, Midas gained share of searches among audio mixers worldwide, from 27.3% to 29%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Midas’ and Soundcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Midas
3 branded search terms
- midas m32
- midas mixer
- midas mr18
Soundcraft
1 branded search term
- soundcraft
Other head-to-heads among audio mixers
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