Artificial Christmas tree brands:Which are most popular?

Name: Artificial Christmas tree brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Balsam Hill was the most searched artificial Christmas tree brand worldwide, accounting for 87% of all searches among the seven brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Balsam Hill and National Tree Company showed up in every answer. Balsam Hill was recommended most often, coming first in four out of five responses.

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Top artificial Christmas tree brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Balsam Hill and National Tree Company appeared every time. Balsam Hill was recommended most often, coming first in four out of five answers. National Tree Company was second, and King of Christmas was third. Christmas Tree World, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Balsam Hill	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
National Tree Company	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
King of Christmas	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Christmas Tree World	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Puleo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Treetopia	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Vickerman	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Balsam Hill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
National Tree Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
King of Christmas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Christmas Tree World0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Treetopia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vickerman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artificial Christmas tree brands

5 answers

Asked ChatGPT
“What's the best artificial Christmas tree brand?”
Asked ChatGPT
“Which artificial Christmas tree looks the most realistic?”
1. 1Balsam Hill
2. 2National Tree Company
Asked ChatGPT
“Where's the best place to buy a pre-lit artificial Christmas tree?”
1. 1Balsam Hill
2. 2National Tree Company
Searched Google, AI Overview
“artificial christmas tree”
1. 1National Tree Company
2. 2Balsam Hill
Searched Google, AI Overview
“best artificial christmas tree”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Which artificial Christmas tree brands do people search for most?

This chart shows how often people search Google for each artificial Christmas tree brand by name. Each line represents a brand's share of searches for all seven artificial Christmas tree brands we track, month by month, from English-language searches worldwide.

Share of searches among artificial Christmas tree brands worldwide, by month

Month	Balsam Hill	National Tree Company	Christmas Tree World	King of Christmas	Puleo	Treetopia	Vickerman
Nov 2025	86.2%	5.1%	2.8%	4.2%	1%	0.37%	0.31%
Dec 2025	86.1%	6.9%	2.1%	3.1%	0.93%	0.51%	0.34%
Jan 2026	81%	10.2%	2.5%	3.1%	1.1%	1.7%	0.49%
Feb 2026	74.6%	6.7%	1.7%	3%	1.1%	12.4%	0.6%
Mar 2026	74.9%	6.9%	1.7%	2.4%	0.76%	12.8%	0.5%
Apr 2026	76.5%	5.5%	1.7%	2.5%	0.6%	12.7%	0.49%
May 2026	78.1%	5.4%	1.7%	3.7%	0.48%	10.2%	0.48%
Jun 2026	78.1%	5.3%	2%	5.3%	0.58%	8%	0.71%
Jul 2026	85.8%	3.9%	1.4%	3.9%	0.53%	3.9%	0.53%
Aug 2026	78.4%	5.4%	4.4%	6.6%	0.72%	3.6%	0.88%
Sep 2026	84.6%	4.8%	3.9%	3.9%	0.92%	1.4%	0.48%
Oct 2026	87%	4.2%	3.4%	3.4%	0.84%	0.68%	0.36%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Balsam Hill	87%	459K	+161.3%	+2.4 points
2, held 2nd	National Tree Company	4.2%	22.2K	+124.2%	-0.6 points
3, held 3rd	Christmas Tree World	3.4%	18.1K	+123.5%	-0.5 points
4, held 4th	King of Christmas	3.4%	18.1K	+123.5%	-0.5 points
5, moved from 6th to 5th	Puleo	0.84%	4.4K	+131.6%	-0.1 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Treetopia	0.68%	3.6K	+24.1%	-0.7 pointsmoved from 5th to 6th
7, held 7th	Vickerman	0.36%	1.9K	+90%	-0.1 points

1.Balsam Hill
87%
Held 1st. 459K estimated branded searches, +161.3% vs prior month. Share +2.4 points.
2.National Tree Company
4.2%
Held 2nd. 22.2K estimated branded searches, +124.2% vs prior month. Share -0.6 points.
3.Christmas Tree World
3.4%
Held 3rd. 18.1K estimated branded searches, +123.5% vs prior month. Share -0.5 points.
4.King of Christmas
3.4%
Held 4th. 18.1K estimated branded searches, +123.5% vs prior month. Share -0.5 points.
5.Puleo
0.84%
Moved from 6th to 5th. 4.4K estimated branded searches, +131.6% vs prior month. Share -0.1 points.
6.Treetopia
0.68%
Moved from 5th to 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.7 points.
7.Vickerman
0.36%
Held 7th. 1.9K estimated branded searches, +90% vs prior month. Share -0.1 points.

Which brand is most popular in search among artificial Christmas tree brands worldwide?

7 brands

In October 2026, Balsam Hill was the most searched among artificial Christmas tree brands worldwide, with an estimated 459K branded searches, 87% of all searches for the seven tracked by the Brandwave Brand Demand Index. National Tree Company is in 2nd place, 82.8 percentage points behind at 4.2%.

Global artificial Christmas tree brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Balsam Hill	86.2% → 87%	87%Oct 2026	74.6%Feb 2026	1st
National Tree Company	5.1% → 4.2%	10.2%Jan 2026	3.9%Jul 2026	2nd
Christmas Tree World	2.8% → 3.4%	4.4%Aug 2026	1.4%Jul 2026	4th → 3rd
King of Christmas	4.2% → 3.4%	6.6%Aug 2026	2.4%Mar 2026	3rd → 4th
Puleo	1% → 0.84%	1.1%Feb 2026	0.48%May 2026	5th
Treetopia	0.37% → 0.68%	12.8%Mar 2026	0.37%Nov 2025	6th
Vickerman	0.31% → 0.36%	0.88%Aug 2026	0.31%Nov 2025	7th

Each finding as a sentence

Across the 12 months ending October 2026, Balsam Hill’s share of searches among artificial Christmas tree brands worldwide increased from 86.2% to 87%.
Across the 12 months ending October 2026, National Tree Company’s share of searches among artificial Christmas tree brands worldwide decreased from 5.1% to 4.2%.
Across the 12 months ending October 2026, Christmas Tree World’s share of searches among artificial Christmas tree brands worldwide increased from 2.8% to 3.4%.
Across the 12 months ending October 2026, King of Christmas’ share of searches among artificial Christmas tree brands worldwide decreased from 4.2% to 3.4%.
Across the 12 months ending October 2026, Balsam Hill’s share of searches among artificial Christmas tree brands worldwide peaked at 87% in October 2026 and was lowest at 74.6% in February 2026.
Across the 12 months ending October 2026, National Tree Company’s share of searches among artificial Christmas tree brands worldwide peaked at 10.2% in January 2026 and was lowest at 3.9% in July 2026.
Across the 12 months ending October 2026, Christmas Tree World’s share of searches among artificial Christmas tree brands worldwide peaked at 4.4% in August 2026 and was lowest at 1.4% in July 2026.
Across the 12 months ending October 2026, King of Christmas’ share of searches among artificial Christmas tree brands worldwide peaked at 6.6% in August 2026 and was lowest at 2.4% in March 2026.
Across the 12 months ending October 2026, Treetopia’s share of searches among artificial Christmas tree brands worldwide peaked at 12.8% in March 2026 and was lowest at 0.37% in November 2025.
Across the 12 months ending October 2026, Christmas Tree World rose from 4th to 3rd among artificial Christmas tree brands worldwide.
Across the 12 months ending October 2026, King of Christmas fell from 3rd to 4th among artificial Christmas tree brands worldwide.
Across the 12 months ending October 2026, Puleo, Treetopia and Vickerman held steady: their share of searches among artificial Christmas tree brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for artificial Christmas tree brands worldwide in October 2026?

7 changes

In October 2026, Balsam Hill gained share of searches among artificial Christmas tree brands worldwide, from 84.6% to 87%.
In October 2026, Treetopia lost share of searches among artificial Christmas tree brands worldwide, from 1.4% to 0.68%.
In October 2026, National Tree Company lost share of searches among artificial Christmas tree brands worldwide, from 4.8% to 4.2%.
In October 2026, Puleo rose from 6th to 5th among artificial Christmas tree brands worldwide.
Estimated monthly branded searches for King of Christmas worldwide fell 75.5% over 12 measured months, from 74K to 18.1K in October 2026.
Estimated monthly branded searches for Vickerman worldwide fell 64.8% over 12 measured months, from 5.4K to 1.9K in October 2026.
Estimated monthly branded searches for Christmas Tree World worldwide fell 63.4% over 12 measured months, from 49.5K to 18.1K in October 2026.

How are branded searches counted for artificial Christmas tree brands?

8 search terms

Each brand's share of searches among artificial Christmas tree brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.