Brandwave

Balsam Hill vs Christmas Tree World:Which is more popular?

In October 2026, Balsam Hill had more branded searches than Christmas Tree World among artificial Christmas tree brands worldwide. Balsam Hill had about 459,000 branded searches, while Christmas Tree World had 18,100. Balsam Hill made up 87% of all artificial Christmas tree brand searches we track, and Christmas Tree World accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about artificial Christmas tree brands, Balsam Hill appeared in all five answers and Christmas Tree World in none.

Among artificial Christmas tree brands worldwide in October 2026

Who do people search for more?

Balsam Hill, about 25 searches for every 1 for Christmas Tree World

Balsam Hill 459K searchesChristmas Tree World 18.1K searches

Who does AI mention more?

Balsam Hill, mentioned in every answer we collected

Balsam Hill in 5 of 5Christmas Tree World in 0 of 5

Who does AI recommend more?

Balsam Hill, the only one of the two named

Balsam Hill first in 5Christmas Tree World never named

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Top artificial Christmas tree brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Balsam Hill appeared in all five answers. Christmas Tree World did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Balsam Hill1st
  2. National Tree Company2nd
  3. King of Christmas3rd
  4. Christmas Tree World–
  5. Puleo–
  6. Treetopia–
  7. Vickerman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balsam Hill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Tree Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • King of Christmas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christmas Tree World0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Treetopia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vickerman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artificial Christmas tree brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Is Balsam Hill or Christmas Tree World more popular in search?

This chart shows how often people search Google for Balsam Hill and Christmas Tree World by name. Each line represents a brand's share of searches for all seven artificial Christmas tree brands we track, month by month, from English-language searches worldwide.

Balsam Hill and Christmas Tree World among artificial Christmas tree brands worldwide, by month

Share of searches by month for Balsam Hill, Christmas Tree World. The figures are in the table below the chart.

View monthly share of searches table
MonthBalsam HillNational Tree CompanyChristmas Tree WorldKing of ChristmasPuleoTreetopiaVickerman
Nov 202586.2%5.1%2.8%4.2%1%0.37%0.31%
Dec 202586.1%6.9%2.1%3.1%0.93%0.51%0.34%
Jan 202681%10.2%2.5%3.1%1.1%1.7%0.49%
Feb 202674.6%6.7%1.7%3%1.1%12.4%0.6%
Mar 202674.9%6.9%1.7%2.4%0.76%12.8%0.5%
Apr 202676.5%5.5%1.7%2.5%0.6%12.7%0.49%
May 202678.1%5.4%1.7%3.7%0.48%10.2%0.48%
Jun 202678.1%5.3%2%5.3%0.58%8%0.71%
Jul 202685.8%3.9%1.4%3.9%0.53%3.9%0.53%
Aug 202678.4%5.4%4.4%6.6%0.72%3.6%0.88%
Sep 202684.6%4.8%3.9%3.9%0.92%1.4%0.48%
Oct 202687%4.2%3.4%3.4%0.84%0.68%0.36%

How has branded search for Balsam Hill and Christmas Tree World changed worldwide over the last 12 months?

3 findings

How did search popularity change for artificial Christmas tree brands worldwide in October 2026?

2 changes
  1. In October 2026, Balsam Hill gained share of searches among artificial Christmas tree brands worldwide, from 84.6% to 87%.

  2. Estimated monthly branded searches for Christmas Tree World worldwide fell 63.4% over 12 measured months, from 49.5K to 18.1K in October 2026.

How are Balsam Hill’s and Christmas Tree World’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Balsam Hill’s and Christmas Tree World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Balsam Hill

2 branded search terms

  • balsam hill
  • balsam hill christmas tree

Christmas Tree World

1 branded search term

  • christmas tree world

How the Brand Demand Index is measured

Other head-to-heads among artificial Christmas tree brands

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