Brandwave

How popular isBalsam Hill?

In October 2026, people searched for Balsam Hill by name about 459,000 times worldwide, a 69.9% decrease from the previous year. These searches made up 87% of all global artificial Christmas tree brand searches, placing Balsam Hill first out of seven brands. When we asked both ChatGPT and Google AI Overviews about artificial Christmas tree brands, Balsam Hill appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

Balsam Hill is the most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. Balsam HillShare of searches 87%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. National Tree CompanyShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Christmas Tree WorldShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. King of ChristmasShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. PuleoShare of searches 0.84%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top artificial Christmas tree brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Balsam Hill appeared in all five answers. Balsam Hill is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Balsam Hill1st
  2. National Tree Company2nd
  3. King of Christmas3rd
  4. Christmas Tree World–
  5. Puleo–
  6. Treetopia–
  7. Vickerman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balsam Hill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Tree Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • King of Christmas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christmas Tree World0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Treetopia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vickerman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artificial Christmas tree brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

How often do people search for Balsam Hill compared with other artificial Christmas tree brands worldwide?

Balsam Hill against artificial Christmas tree brands worldwide, by month

Share of searches by month for Balsam Hill, National Tree Company, Christmas Tree World, King of Christmas. The figures are in the table below the chart.

View monthly share of searches table
MonthBalsam HillNational Tree CompanyChristmas Tree WorldKing of ChristmasPuleoTreetopiaVickerman
Nov 202586.2%5.1%2.8%4.2%1%0.37%0.31%
Dec 202586.1%6.9%2.1%3.1%0.93%0.51%0.34%
Jan 202681%10.2%2.5%3.1%1.1%1.7%0.49%
Feb 202674.6%6.7%1.7%3%1.1%12.4%0.6%
Mar 202674.9%6.9%1.7%2.4%0.76%12.8%0.5%
Apr 202676.5%5.5%1.7%2.5%0.6%12.7%0.49%
May 202678.1%5.4%1.7%3.7%0.48%10.2%0.48%
Jun 202678.1%5.3%2%5.3%0.58%8%0.71%
Jul 202685.8%3.9%1.4%3.9%0.53%3.9%0.53%
Aug 202678.4%5.4%4.4%6.6%0.72%3.6%0.88%
Sep 202684.6%4.8%3.9%3.9%0.92%1.4%0.48%
Oct 202687%4.2%3.4%3.4%0.84%0.68%0.36%

  1. 1.Balsam Hill

    87%

    Held 1st. 459K estimated branded searches, +161.3% vs prior month. Share +2.4 points.

  2. 2.National Tree Company

    4.2%

    Held 2nd. 22.2K estimated branded searches, +124.2% vs prior month. Share -0.6 points.

  3. 3.Christmas Tree World

    3.4%

    Held 3rd. 18.1K estimated branded searches, +123.5% vs prior month. Share -0.5 points.

  4. 4.King of Christmas

    3.4%

    Held 4th. 18.1K estimated branded searches, +123.5% vs prior month. Share -0.5 points.

  5. 5.Puleo

    0.84%

    Moved from 6th to 5th. 4.4K estimated branded searches, +131.6% vs prior month. Share -0.1 points.

  6. 6.Treetopia

    0.68%

    Moved from 5th to 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.7 points.

  7. 7.Vickerman

    0.36%

    Held 7th. 1.9K estimated branded searches, +90% vs prior month. Share -0.1 points.

Compare popularity between Balsam Hill and its closest rivals

Every comparison with Balsam Hill

6 comparisons

How has branded search demand for Balsam Hill changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Balsam Hill worldwide fell from 1.5M to 459K.
  • Across the 12 months ending October 2026, Balsam Hill’s share of searches among artificial Christmas tree brands worldwide increased from 86.2% to 87%.
  • Across the 12 months ending October 2026, Balsam Hill’s share of searches among artificial Christmas tree brands worldwide peaked at 87% in October 2026 and was lowest at 74.6% in February 2026.

How did search popularity change for artificial Christmas tree brands worldwide in October 2026?

6 changes

  1. In October 2026, Balsam Hill gained share of searches among artificial Christmas tree brands worldwide, from 84.6% to 87%.

  2. In October 2026, Treetopia lost share of searches among artificial Christmas tree brands worldwide, from 1.4% to 0.68%.

  3. In October 2026, National Tree Company lost share of searches among artificial Christmas tree brands worldwide, from 4.8% to 4.2%.

  4. In October 2026, Puleo rose from 6th to 5th among artificial Christmas tree brands worldwide.

  5. Estimated monthly branded searches for King of Christmas worldwide fell 75.5% over 12 measured months, from 74K to 18.1K in October 2026.

  6. Estimated monthly branded searches for Vickerman worldwide fell 64.8% over 12 measured months, from 5.4K to 1.9K in October 2026.

How are Balsam Hill’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Balsam Hill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • balsam hill
  • balsam hill christmas tree

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How the Brand Demand Index is measured

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