Balsam Hill vs King of Christmas:Which is more popular?
In October 2026, Balsam Hill had more branded searches than King of Christmas among artificial Christmas tree brands worldwide. Balsam Hill had about 459,000 branded searches, while King of Christmas had 18,100. Balsam Hill made up 87% of all artificial Christmas tree brand searches we track, and King of Christmas accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about artificial Christmas tree brands, Balsam Hill appeared in all five answers and King of Christmas in two. Balsam Hill was mentioned before King of Christmas in every answer.
Who do people search for more?
Balsam Hill, about 25 searches for every 1 for King of Christmas
Who does AI mention more?
Balsam Hill, mentioned in every answer we collected
Who does AI recommend more?
Balsam Hill, named ahead of King of Christmas in every answer
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Top artificial Christmas tree brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Balsam Hill appeared in all five answers. King of Christmas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Balsam Hill was listed before King of Christmas in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Balsam Hill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
National Tree Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
King of Christmas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Christmas Tree World0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Treetopia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vickerman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about artificial Christmas tree brands
5 answers
Asked ChatGPT
“What's the best artificial Christmas tree brand?”
Asked ChatGPT
“Which artificial Christmas tree looks the most realistic?”
Asked ChatGPT
“Where's the best place to buy a pre-lit artificial Christmas tree?”
Searched Google, AI Overview
“artificial christmas tree”
Searched Google, AI Overview
“best artificial christmas tree”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Balsam Hill or King of Christmas more popular in search?
This chart shows how often people search Google for Balsam Hill and King of Christmas by name. Each line represents a brand's share of searches for all seven artificial Christmas tree brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Balsam Hill, King of Christmas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Balsam Hill | National Tree Company | Christmas Tree World | King of Christmas | Puleo | Treetopia | Vickerman |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 86.2% | 5.1% | 2.8% | 4.2% | 1% | 0.37% | 0.31% |
| Dec 2025 | 86.1% | 6.9% | 2.1% | 3.1% | 0.93% | 0.51% | 0.34% |
| Jan 2026 | 81% | 10.2% | 2.5% | 3.1% | 1.1% | 1.7% | 0.49% |
| Feb 2026 | 74.6% | 6.7% | 1.7% | 3% | 1.1% | 12.4% | 0.6% |
| Mar 2026 | 74.9% | 6.9% | 1.7% | 2.4% | 0.76% | 12.8% | 0.5% |
| Apr 2026 | 76.5% | 5.5% | 1.7% | 2.5% | 0.6% | 12.7% | 0.49% |
| May 2026 | 78.1% | 5.4% | 1.7% | 3.7% | 0.48% | 10.2% | 0.48% |
| Jun 2026 | 78.1% | 5.3% | 2% | 5.3% | 0.58% | 8% | 0.71% |
| Jul 2026 | 85.8% | 3.9% | 1.4% | 3.9% | 0.53% | 3.9% | 0.53% |
| Aug 2026 | 78.4% | 5.4% | 4.4% | 6.6% | 0.72% | 3.6% | 0.88% |
| Sep 2026 | 84.6% | 4.8% | 3.9% | 3.9% | 0.92% | 1.4% | 0.48% |
| Oct 2026 | 87% | 4.2% | 3.4% | 3.4% | 0.84% | 0.68% | 0.36% |
How has branded search for Balsam Hill and King of Christmas changed worldwide over the last 12 months?
3 findings
- Balsam Hill was ahead of King of Christmas in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Balsam Hill’s share of searches among artificial Christmas tree brands worldwide moved from 86.2% to 87%, and its estimated monthly branded searches moved from 1.5M to 459K.
- Across the 12 months ending October 2026, King of Christmas’ share of searches among artificial Christmas tree brands worldwide moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 74K to 18.1K.
How did search popularity change for artificial Christmas tree brands worldwide in October 2026?
2 changes
In October 2026, Balsam Hill gained share of searches among artificial Christmas tree brands worldwide, from 84.6% to 87%.
Estimated monthly branded searches for King of Christmas worldwide fell 75.5% over 12 measured months, from 74K to 18.1K in October 2026.
How are Balsam Hill’s and King of Christmas’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Balsam Hill’s and King of Christmas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Balsam Hill
2 branded search terms
- balsam hill
- balsam hill christmas tree
King of Christmas
1 branded search term
- king of christmas
Other head-to-heads among artificial Christmas tree brands
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