Brandwave

Balsam Hill vs Puleo:Which is more popular?

In October 2026, Balsam Hill had more branded searches than Puleo among artificial Christmas tree brands worldwide. Balsam Hill had about 459,000 branded searches, while Puleo had 4,400. Balsam Hill made up 87% of all artificial Christmas tree brand searches we track, and Puleo accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about artificial Christmas tree brands, Balsam Hill appeared in all five answers and Puleo in none.

Among artificial Christmas tree brands worldwide in October 2026

Who do people search for more?

Balsam Hill, about 104 searches for every 1 for Puleo

Balsam Hill 459K searchesPuleo 4.4K searches

Who does AI mention more?

Balsam Hill, mentioned in every answer we collected

Balsam Hill in 5 of 5Puleo in 0 of 5

Who does AI recommend more?

Balsam Hill, the only one of the two named

Balsam Hill first in 5Puleo never named

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Top artificial Christmas tree brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Balsam Hill appeared in all five answers. Puleo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Balsam Hill1st
  2. National Tree Company2nd
  3. King of Christmas3rd
  4. Christmas Tree World–
  5. Puleo–
  6. Treetopia–
  7. Vickerman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balsam Hill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Tree Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • King of Christmas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christmas Tree World0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Treetopia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vickerman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artificial Christmas tree brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Is Balsam Hill or Puleo more popular in search?

This chart shows how often people search Google for Balsam Hill and Puleo by name. Each line represents a brand's share of searches for all seven artificial Christmas tree brands we track, month by month, from English-language searches worldwide.

Balsam Hill and Puleo among artificial Christmas tree brands worldwide, by month

Share of searches by month for Balsam Hill, Puleo. The figures are in the table below the chart.

View monthly share of searches table
MonthBalsam HillNational Tree CompanyChristmas Tree WorldKing of ChristmasPuleoTreetopiaVickerman
Nov 202586.2%5.1%2.8%4.2%1%0.37%0.31%
Dec 202586.1%6.9%2.1%3.1%0.93%0.51%0.34%
Jan 202681%10.2%2.5%3.1%1.1%1.7%0.49%
Feb 202674.6%6.7%1.7%3%1.1%12.4%0.6%
Mar 202674.9%6.9%1.7%2.4%0.76%12.8%0.5%
Apr 202676.5%5.5%1.7%2.5%0.6%12.7%0.49%
May 202678.1%5.4%1.7%3.7%0.48%10.2%0.48%
Jun 202678.1%5.3%2%5.3%0.58%8%0.71%
Jul 202685.8%3.9%1.4%3.9%0.53%3.9%0.53%
Aug 202678.4%5.4%4.4%6.6%0.72%3.6%0.88%
Sep 202684.6%4.8%3.9%3.9%0.92%1.4%0.48%
Oct 202687%4.2%3.4%3.4%0.84%0.68%0.36%

How has branded search for Balsam Hill and Puleo changed worldwide over the last 12 months?

3 findings

How did search popularity change for artificial Christmas tree brands worldwide in October 2026?

2 changes
  1. In October 2026, Balsam Hill gained share of searches among artificial Christmas tree brands worldwide, from 84.6% to 87%.

  2. In October 2026, Puleo rose from 6th to 5th among artificial Christmas tree brands worldwide.

How are Balsam Hill’s and Puleo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Balsam Hill’s and Puleo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Balsam Hill

2 branded search terms

  • balsam hill
  • balsam hill christmas tree

Puleo

1 branded search term

  • puleo christmas tree

How the Brand Demand Index is measured

Other head-to-heads among artificial Christmas tree brands

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