King of Christmas vs National Tree Company:Which is more popular?
In October 2026, National Tree Company had more branded searches than King of Christmas among artificial Christmas tree brands worldwide. National Tree Company had about 22,200 branded searches, while King of Christmas had 18,100. National Tree Company made up 4.2% of all artificial Christmas tree brand searches we track, and King of Christmas accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about artificial Christmas tree brands, National Tree Company appeared in all five answers and King of Christmas in two. National Tree Company was mentioned before King of Christmas in three out of five answers.
Who do people search for more?
National Tree Company, about 23% more searches than King of Christmas
Who does AI mention more?
National Tree Company, mentioned in every answer we collected
Who does AI recommend more?
National Tree Company, named ahead of King of Christmas in 3 of 5 answers
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Top artificial Christmas tree brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, National Tree Company appeared in all five answers. King of Christmas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. National Tree Company was listed before King of Christmas in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Balsam Hill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- National Tree Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
King of Christmas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Christmas Tree World0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Treetopia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vickerman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about artificial Christmas tree brands
5 answers
Asked ChatGPT
“What's the best artificial Christmas tree brand?”
Asked ChatGPT
“Which artificial Christmas tree looks the most realistic?”
Asked ChatGPT
“Where's the best place to buy a pre-lit artificial Christmas tree?”
Searched Google, AI Overview
“artificial christmas tree”
Searched Google, AI Overview
“best artificial christmas tree”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is King of Christmas or National Tree Company more popular in search?
This chart shows how often people search Google for King of Christmas and National Tree Company by name. Each line represents a brand's share of searches for all seven artificial Christmas tree brands we track, month by month, from English-language searches worldwide.
Share of searches by month for National Tree Company, King of Christmas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Balsam Hill | National Tree Company | Christmas Tree World | King of Christmas | Puleo | Treetopia | Vickerman |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 86.2% | 5.1% | 2.8% | 4.2% | 1% | 0.37% | 0.31% |
| Dec 2025 | 86.1% | 6.9% | 2.1% | 3.1% | 0.93% | 0.51% | 0.34% |
| Jan 2026 | 81% | 10.2% | 2.5% | 3.1% | 1.1% | 1.7% | 0.49% |
| Feb 2026 | 74.6% | 6.7% | 1.7% | 3% | 1.1% | 12.4% | 0.6% |
| Mar 2026 | 74.9% | 6.9% | 1.7% | 2.4% | 0.76% | 12.8% | 0.5% |
| Apr 2026 | 76.5% | 5.5% | 1.7% | 2.5% | 0.6% | 12.7% | 0.49% |
| May 2026 | 78.1% | 5.4% | 1.7% | 3.7% | 0.48% | 10.2% | 0.48% |
| Jun 2026 | 78.1% | 5.3% | 2% | 5.3% | 0.58% | 8% | 0.71% |
| Jul 2026 | 85.8% | 3.9% | 1.4% | 3.9% | 0.53% | 3.9% | 0.53% |
| Aug 2026 | 78.4% | 5.4% | 4.4% | 6.6% | 0.72% | 3.6% | 0.88% |
| Sep 2026 | 84.6% | 4.8% | 3.9% | 3.9% | 0.92% | 1.4% | 0.48% |
| Oct 2026 | 87% | 4.2% | 3.4% | 3.4% | 0.84% | 0.68% | 0.36% |
How has branded search for King of Christmas and National Tree Company changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: King of Christmas took it in August 2026, National Tree Company took it in September 2026.
- Across the 12 months ending October 2026, King of Christmas’ share of searches among artificial Christmas tree brands worldwide moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 74K to 18.1K.
- Across the 12 months ending October 2026, National Tree Company’s share of searches among artificial Christmas tree brands worldwide moved from 5.1% to 4.2%, and its estimated monthly branded searches moved from 90.5K to 22.2K.
How did search popularity change for artificial Christmas tree brands worldwide in October 2026?
2 changes
In October 2026, National Tree Company lost share of searches among artificial Christmas tree brands worldwide, from 4.8% to 4.2%.
Estimated monthly branded searches for King of Christmas worldwide fell 75.5% over 12 measured months, from 74K to 18.1K in October 2026.
How are King of Christmas’ and National Tree Company’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using King of Christmas’ and National Tree Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
King of Christmas
1 branded search term
- king of christmas
National Tree Company
1 branded search term
- national tree company
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