Bruce vs Danforth:Which is searched more?
In September 2026, Danforth had more branded searches than Bruce among anchors worldwide. Danforth was estimated to have 74K branded searches compared to Bruce’s 2.4K, and held an 87.5% Share of Search versus Bruce’s 2.8%. These are worldwide searches for English-language branded terms.
Follow Bruce vs Danforth and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bruce or Danforth?
Compare the anchors people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Danforth, Bruce. The figures are in the table below the chart.
View monthly share of search table
| Month | Danforth | Lewmar | Bruce | Fortress | Rocna | Manson |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 7.6% | 2.7% | 1.8% | 2.3% | 0.55% |
| Nov 2025 | 84.1% | 9.2% | 2.7% | 1.7% | 1.7% | 0.66% |
| Dec 2025 | 86.1% | 7.6% | 2.3% | 1.7% | 1.7% | 0.56% |
| Jan 2026 | 83.6% | 9.1% | 2.7% | 2.2% | 1.7% | 0.66% |
| Feb 2026 | 82.5% | 9% | 3.3% | 2.6% | 1.8% | 0.79% |
| Mar 2026 | 82.4% | 9% | 3.2% | 3.2% | 1.7% | 0.65% |
| Apr 2026 | 82.4% | 9% | 3.2% | 3.2% | 1.7% | 0.65% |
| May 2026 | 86% | 6.3% | 3.4% | 2.8% | 1.2% | 0.37% |
| Jun 2026 | 84.4% | 7.5% | 3.3% | 3.3% | 1.1% | 0.36% |
| Jul 2026 | 83% | 7.4% | 4% | 4% | 1.1% | 0.44% |
| Aug 2026 | 87.6% | 5.2% | 3.5% | 2.3% | 0.97% | 0.38% |
| Sep 2026 | 87.5% | 6.4% | 2.8% | 1.9% | 1% | 0.38% |
How has the Bruce and Danforth comparison changed over the last 12 months?
3 findings
- Danforth was ahead of Bruce in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bruce’s estimated Share of Search among anchors worldwide moved from 2.7% to 2.8%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Danforth’s estimated Share of Search among anchors worldwide moved from 85.1% to 87.5%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for anchors worldwide in September 2026?
2 changes
Other head-to-heads among anchors
How each brand is measured
Brandwave collects information about searches that people make online using Bruce’s and Danforth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.