BaByliss vs Revlon:Which is more popular?
In September 2026, BaByliss had more branded searches than Revlon among air styler brands worldwide. BaByliss had about 616,000 branded searches, while Revlon had 201,000. BaByliss made up 10.6% of all air styler brand searches we track, and Revlon accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about air styler brands, Revlon appeared in all five answers and BaByliss in one. Revlon was mentioned before BaByliss in three out of four answers.
Who do people search for more?
BaByliss, about 3 searches for every 1 for Revlon
Who does AI mention more?
Revlon, mentioned in every answer we collected
Who does AI recommend more?
Revlon, named ahead of BaByliss in 3 of 4 answers
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Top air styler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Revlon appeared in all five answers. BaByliss was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Revlon was listed before BaByliss in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about air styler brands
5 answers
Asked ChatGPT
“Which air styler brand should I buy?”
Asked ChatGPT
“What are the best air styler brands?”
Asked ChatGPT
“What's the best air styler brand for easy styling?”
Searched Google, AI Overview
“best air styler”
Searched Google, AI Overview
“hair styler brush”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BaByliss or Revlon more popular in search?
This chart shows how often people search Google for BaByliss and Revlon by name. Each line represents a brand's share of searches for all four air styler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BaByliss, Revlon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BaByliss | Revlon | Shark |
|---|---|---|---|---|
| Oct 2025 | 85.3% | 10.4% | 4.2% | 0.09% |
| Nov 2025 | 86.5% | 10.5% | 2.8% | 0.14% |
| Dec 2025 | 83.9% | 12.5% | 3.4% | 0.16% |
| Jan 2026 | 85.2% | 10.5% | 4.2% | 0.11% |
| Feb 2026 | 85.2% | 10.5% | 4.2% | 0.09% |
| Mar 2026 | 83.4% | 12.4% | 4.1% | 0.09% |
| Apr 2026 | 83.5% | 12.3% | 4.1% | 0.09% |
| May 2026 | 83.5% | 12.3% | 4.1% | 0.09% |
| Jun 2026 | 84.2% | 12.3% | 3.4% | 0.08% |
| Jul 2026 | 80.6% | 14.5% | 4.8% | 0.09% |
| Aug 2026 | 83.4% | 12.4% | 4.1% | 0.09% |
| Sep 2026 | 85.9% | 10.6% | 3.5% | 0.08% |
How has the BaByliss and Revlon comparison changed over the last 12 months?
3 findings
- BaByliss was ahead of Revlon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among air styler brands worldwide moved from 10.4% to 10.6%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, Revlon’s share of searches among air styler brands worldwide moved from 4.2% to 3.5%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for air styler brands worldwide in September 2026?
2 changes
In September 2026, BaByliss lost share of searches among air styler brands worldwide, from 12.4% to 10.6%.
In September 2026, Revlon lost share of searches among air styler brands worldwide, from 4.1% to 3.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BaByliss’ and Revlon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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