BaByliss vs Dyson:Which is searched more?
In September 2026, Dyson had more branded searches than BaByliss among air styler brands worldwide. Dyson was estimated to have 5M branded searches compared to BaByliss’ 616K, and held an 89% Share of Search versus BaByliss’ 11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BaByliss or Dyson?
Compare the air styler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, BaByliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | BaByliss | Shark |
|---|---|---|---|
| Oct 2025 | 89.1% | 10.9% | 0.03% |
| Nov 2025 | 89.2% | 10.8% | 0.04% |
| Dec 2025 | 87% | 13% | 0.05% |
| Jan 2026 | 89% | 11% | 0.03% |
| Feb 2026 | 89% | 11% | 0.03% |
| Mar 2026 | 87% | 13% | 0.03% |
| Apr 2026 | 87.1% | 12.9% | 0.03% |
| May 2026 | 87.1% | 12.9% | 0.03% |
| Jun 2026 | 87.2% | 12.8% | 0.03% |
| Jul 2026 | 84.7% | 15.3% | 0.03% |
| Aug 2026 | 87% | 13% | 0.03% |
| Sep 2026 | 89% | 11% | 0.03% |
How has the BaByliss and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of BaByliss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among air styler brands worldwide moved from 10.9% to 11%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among air styler brands worldwide moved from 89.1% to 89%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for air styler brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among air styler brands worldwide, from 87% to 89%.
In September 2026, BaByliss lost estimated Share of Search among air styler brands worldwide, from 13% to 11%.
How each brand is measured
Brandwave collects information about searches that people make online using BaByliss’ and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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