Brandwave

Bestway vs Coleman:Which is searched more?

In September 2026, Coleman had more branded searches than Bestway among air mattress brands worldwide. Coleman was estimated to have 201K branded searches compared to Bestway’s 165K, and held a 38.2% Share of Search versus Bestway’s 31.4%. These are worldwide searches for English-language branded terms.

Share of Search among air mattress brands worldwide in September 2026Which is more popular in search, Bestway or Coleman?
Bestway31.4%165K searches
vs
Coleman38.2%201K searches

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Which is more popular in search, Bestway or Coleman?

Compare the air mattress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bestway and Coleman among air mattress brands worldwide, by month

Share of Search by month for Coleman, Bestway. The figures are in the table below the chart.

View monthly share of search table
MonthColemanBestwayIntexSealy
Oct 202545.5%25%20.4%9.2%
Nov 202544.6%24.5%19.9%11%
Dec 202540.6%33.1%18.1%8.2%
Jan 202642.3%28.4%18.9%10.4%
Feb 202640.6%27.2%22.2%10%
Mar 202641.3%27.7%22.7%8.3%
Apr 202637.2%24.9%30.4%7.5%
May 202625.5%31.2%38.2%5.1%
Jun 202619%34.7%42.5%3.8%
Jul 202623.8%35.7%35.7%4.8%
Aug 202631.2%31.2%31.2%6.3%
Sep 202638.2%31.4%20.9%9.4%

How has the Bestway and Coleman comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Bestway took it in May 2026, Coleman took it in September 2026.
  • Across the 12 months ending September 2026, Bestway’s estimated Share of Search among air mattress brands worldwide moved from 25% to 31.4%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among air mattress brands worldwide moved from 45.5% to 38.2%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for air mattress brands worldwide in September 2026?

  1. In September 2026, Coleman overtook Bestway to become the leader among air mattress brands worldwide, with 38.2% estimated Share of Search.

  2. Estimated monthly branded searches for Bestway worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

Other head-to-heads among air mattress brands

How each brand is measured

Brandwave collects information about searches that people make online using Bestway’s and Coleman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bestway

1 branded search term

  • bestway

Coleman

1 branded search term

  • coleman

How the Brand Demand Index is measured

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