Brandwave

Pura vs Yankee Candle:Which is more popular?

In September 2026, Yankee Candle had more branded searches than Pura among air freshener brands worldwide. Yankee Candle had about 550,000 branded searches, while Pura had 9,900. Yankee Candle made up 58.7% of all air freshener brand searches we track, and Pura accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about air freshener brands, Pura appeared in three of the four answers and Yankee Candle in one. Pura was mentioned before Yankee Candle in every answer that named either.

Among air freshener brands worldwide in September 2026

Who do people search for more?

Yankee Candle, about 56 searches for every 1 for Pura

Yankee Candle 550K searchesPura 9.9K searches

Who does AI mention more?

Pura, mentioned in 3 of 4 answers, Yankee Candle in 1

Pura in 3 of 4Yankee Candle in 1 of 4

Who does AI recommend more?

Pura, named ahead of Yankee Candle in 3 of 3 answers

Pura first in 3Yankee Candle never first

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Top air freshener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pura was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Yankee Candle was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Pura was listed before Yankee Candle in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Febreze1st
  2. Air Wick2nd
  3. Glade3rd
  4. Pura4th
  5. Yankee Candle5th
  6. Renuzit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Febreze4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Air Wick3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pura3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Glade3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yankee Candle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Renuzit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about air freshener brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Pura or Yankee Candle more popular in search?

This chart shows how often people search Google for Pura and Yankee Candle by name. Each line represents a brand's share of searches for all six air freshener brands we track, month by month, from English-language searches worldwide.

Pura and Yankee Candle among air freshener brands worldwide, by month

Share of searches by month for Yankee Candle, Pura. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleFebrezeAir WickPuraGladeRenuzit
Oct 202568.1%16.6%13.6%0.82%0.67%0.2%
Nov 202575.7%12.5%10.2%0.92%0.5%0.15%
Dec 202582.2%9%7.4%0.81%0.36%0.13%
Jan 202660.5%22.1%14.8%1.3%0.89%0.32%
Feb 202653.7%24.1%19.7%1.2%0.96%0.35%
Mar 202653.6%24%19.7%1.2%1.2%0.35%
Apr 202648.6%26.6%21.8%1.3%1.3%0.39%
May 202650.6%27.7%18.5%1.7%1.1%0.4%
Jun 202650.8%27.8%18.5%1.4%1.1%0.4%
Jul 202650.5%27.7%18.4%1.7%1.4%0.4%
Aug 202655.8%24.9%16.7%1.2%1%0.3%
Sep 202658.7%21.5%17.6%1.1%0.87%0.26%

How has the Pura and Yankee Candle comparison changed over the last 12 months?

3 findings
  • Yankee Candle was ahead of Pura in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pura’s share of searches among air freshener brands worldwide moved from 0.82% to 1.1%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending September 2026, Yankee Candle’s share of searches among air freshener brands worldwide moved from 68.1% to 58.7%, and its estimated monthly branded searches moved from 823K to 550K.

How did search popularity change for air freshener brands worldwide in September 2026?

1 change

  1. In September 2026, Yankee Candle gained share of searches among air freshener brands worldwide, from 55.8% to 58.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pura’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pura

1 branded search term

  • pura scents

Yankee Candle

1 branded search term

  • yankee candle

How the Brand Demand Index is measured

Other head-to-heads among air freshener brands

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