Air Wick vs Yankee Candle:Which is searched more?
In September 2026, Yankee Candle had more branded searches than Air Wick among air freshener brands worldwide. Yankee Candle had about 550,000 branded searches, while Air Wick had 165,000. Yankee Candle made up 58.7% of all air freshener brand searches we track, and Air Wick accounted for 17.6%. These are worldwide searches for English-language branded terms.
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Is Air Wick or Yankee Candle more popular in search?
Compare the air freshener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Yankee Candle, Air Wick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Febreze | Air Wick | Pura | Glade | Renuzit |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 16.6% | 13.6% | 0.82% | 0.67% | 0.2% |
| Nov 2025 | 75.7% | 12.5% | 10.2% | 0.92% | 0.5% | 0.15% |
| Dec 2025 | 82.2% | 9% | 7.4% | 0.81% | 0.36% | 0.13% |
| Jan 2026 | 60.5% | 22.1% | 14.8% | 1.3% | 0.89% | 0.32% |
| Feb 2026 | 53.7% | 24.1% | 19.7% | 1.2% | 0.96% | 0.35% |
| Mar 2026 | 53.6% | 24% | 19.7% | 1.2% | 1.2% | 0.35% |
| Apr 2026 | 48.6% | 26.6% | 21.8% | 1.3% | 1.3% | 0.39% |
| May 2026 | 50.6% | 27.7% | 18.5% | 1.7% | 1.1% | 0.4% |
| Jun 2026 | 50.8% | 27.8% | 18.5% | 1.4% | 1.1% | 0.4% |
| Jul 2026 | 50.5% | 27.7% | 18.4% | 1.7% | 1.4% | 0.4% |
| Aug 2026 | 55.8% | 24.9% | 16.7% | 1.2% | 1% | 0.3% |
| Sep 2026 | 58.7% | 21.5% | 17.6% | 1.1% | 0.87% | 0.26% |
How has the Air Wick and Yankee Candle comparison changed over the last 12 months?
3 findings
- Yankee Candle was ahead of Air Wick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Air Wick’s share of searches among air freshener brands worldwide moved from 13.6% to 17.6%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Yankee Candle’s share of searches among air freshener brands worldwide moved from 68.1% to 58.7%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for air freshener brands worldwide in September 2026?
2 changes
In September 2026, Yankee Candle gained share of searches among air freshener brands worldwide, from 55.8% to 58.7%.
In September 2026, Air Wick gained share of searches among air freshener brands worldwide, from 16.7% to 17.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Air Wick’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Air Wick
1 branded search term
- air wick
Yankee Candle
1 branded search term
- yankee candle
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