Brandwave

LG vs Panasonic:Which is more popular by branded search?

In August 2026, LG had more branded searches than Panasonic among air conditioner brands worldwide. LG was estimated to have 513K branded searches compared to Panasonic’s 74K, and held a 44.7% Share of Search versus Panasonic’s 6.5%. These are worldwide searches for English-language branded terms.

Share of Search among air conditioner brands worldwide in August 2026Which is more popular in search, LG or Panasonic?
LG44.7%513K searches
vs
Panasonic6.5%74K searches

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Which is more popular in search, LG or Panasonic?

Compare the air conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

LG and Panasonic among air conditioner brands worldwide, by month

Share of Search by month for LG, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthLGDaikinMitsubishi ElectricPanasonicFujitsu
Oct 202541.8%36.1%8.8%13.2%0.03%
Nov 202542%34.8%10.4%12.8%0.05%
Dec 202540.3%41.3%8.3%10.1%0.04%
Jan 202643.8%37.8%9.2%9.2%0.03%
Feb 202647.4%34%10.2%8.4%0.04%
Mar 202644.1%39.6%9.7%6.5%0.03%
Apr 202636.2%46.2%11.3%6.2%0.06%
May 202636.2%46.2%11.3%6.2%0.05%
Jun 202632.1%50.1%12.3%5.5%0.04%
Jul 202636.2%46.2%11.3%6.2%0.04%
Aug 202644.7%39.2%9.6%6.5%0.04%
Sep 2026—————

How has the LG and Panasonic comparison changed over the last 12 months?

  • LG was ahead of Panasonic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among air conditioner brands worldwide moved from 41.8% to 44.7%, and its estimated monthly branded searches moved from 522K to 513K.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among air conditioner brands worldwide moved from 13.2% to 6.5%, and its estimated monthly branded searches moved from 165K to 74K.

How did search popularity change for air conditioner brands worldwide in August 2026?

  1. In August 2026, LG overtook Daikin to take the highest estimated Share of Search among air conditioner brands worldwide, at 44.7%.

  2. Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using LG’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Panasonic

1 branded search term

  • panasonic tv

How the Brand Demand Index is measured

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