Brandwave

Power Automate vs Zapier:Which is more popular?

In September 2026, Power Automate had more branded searches than Zapier among AI workflow builders worldwide. Power Automate had about 752,000 branded searches, while Zapier had 550,000. Power Automate made up 28.7% of all AI workflow builder searches we track, and Zapier accounted for 21%. When we asked ChatGPT and Google AI Overviews about AI workflow builders, Zapier appeared in all five answers and Power Automate in two. Zapier was mentioned before Power Automate in every answer.

Among AI workflow builders worldwide in September 2026

Who do people search for more?

Power Automate, about 37% more searches than Zapier

Power Automate 752K searchesZapier 550K searches

Who does AI mention more?

Zapier, mentioned in every answer we collected

Zapier in 5 of 5Power Automate in 2 of 5

Who does AI recommend more?

Zapier, named ahead of Power Automate in every answer

Zapier first in 5Power Automate never first

Follow Power Automate vs Zapier and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top AI workflow builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zapier appeared in all five answers. Power Automate was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zapier was listed before Power Automate in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. n8n1st
  2. Zapier2nd
  3. Make3rd
  4. Gumloop4th
  5. Power Automate5th
  6. Lindy5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • n8n5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gumloop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Make4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Automate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lindy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI workflow builders

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Power Automate or Zapier more popular in search?

This chart shows how often people search Google for Power Automate and Zapier by name. Each line represents a brand's share of searches for all six AI workflow builders we track, month by month, from English-language searches worldwide.

Power Automate and Zapier among AI workflow builders worldwide, by month

Share of searches by month for Power Automate, Zapier. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nPower AutomateZapierLindyGumloopMake
Oct 202561.9%17%18.6%1.7%0.61%0.27%
Nov 202561.3%16.9%18.4%2%1.1%0.27%
Dec 202561%17%18.3%2.5%0.9%0.33%
Jan 202661.4%16.9%18.5%2%0.91%0.27%
Feb 202654.4%22.3%20%2.2%0.81%0.29%
Mar 202656.2%19.3%20.7%2.3%1.2%0.3%
Apr 202653.8%22.2%19.8%2.7%1.2%0.36%
May 202654.2%22.2%19.9%2.2%1.2%0.29%
Jun 202651.1%25.7%18.7%2.5%1.7%0.28%
Jul 202651.3%25.7%18.8%2.5%1.4%0.28%
Aug 202646.7%28.6%21%2.3%1%0.31%
Sep 202646.6%28.7%21%2.3%1%0.31%

How has the Power Automate and Zapier comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Power Automate took it in February 2026, Zapier took it in March 2026, Power Automate took it in April 2026.
  • Across the 12 months ending September 2026, Power Automate’s share of searches among AI workflow builders worldwide moved from 17% to 28.7%, and its estimated monthly branded searches held steady at 752K.
  • Across the 12 months ending September 2026, Zapier’s share of searches among AI workflow builders worldwide moved from 18.6% to 21%, and its estimated monthly branded searches moved from 823K to 550K.

How did search popularity change for AI workflow builders worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Zapier worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Power Automate’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Power Automate

3 branded search terms

  • microsoft power automate
  • power automate
  • powerautomate

Zapier

1 branded search term

  • zapier

How the Brand Demand Index is measured

Other head-to-heads among AI workflow builders

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free