Brandwave

Make vs Power Automate:Which is more popular?

In September 2026, Power Automate had more branded searches than Make among AI workflow builders worldwide. Power Automate had about 752,000 branded searches, while Make had 8,100. Power Automate made up 28.7% of all AI workflow builder searches we track, and Make accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about AI workflow builders, Make appeared in four of the five answers and Power Automate in two. Make was mentioned before Power Automate in every answer that named either.

Among AI workflow builders worldwide in September 2026

Who do people search for more?

Power Automate, about 93 searches for every 1 for Make

Power Automate 752K searchesMake 8.1K searches

Who does AI mention more?

Make, mentioned in 4 of 5 answers, Power Automate in 2

Make in 4 of 5Power Automate in 2 of 5

Who does AI recommend more?

Make, named ahead of Power Automate in 4 of 4 answers

Make first in 4Power Automate never first

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Top AI workflow builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Make was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Power Automate was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Make was listed before Power Automate in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. n8n1st
  2. Zapier2nd
  3. Make3rd
  4. Gumloop4th
  5. Power Automate5th
  6. Lindy5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • n8n5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gumloop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Make4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Automate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lindy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI workflow builders

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Make or Power Automate more popular in search?

This chart shows how often people search Google for Make and Power Automate by name. Each line represents a brand's share of searches for all six AI workflow builders we track, month by month, from English-language searches worldwide.

Make and Power Automate among AI workflow builders worldwide, by month

Share of searches by month for Power Automate, Make. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nPower AutomateZapierLindyGumloopMake
Oct 202561.9%17%18.6%1.7%0.61%0.27%
Nov 202561.3%16.9%18.4%2%1.1%0.27%
Dec 202561%17%18.3%2.5%0.9%0.33%
Jan 202661.4%16.9%18.5%2%0.91%0.27%
Feb 202654.4%22.3%20%2.2%0.81%0.29%
Mar 202656.2%19.3%20.7%2.3%1.2%0.3%
Apr 202653.8%22.2%19.8%2.7%1.2%0.36%
May 202654.2%22.2%19.9%2.2%1.2%0.29%
Jun 202651.1%25.7%18.7%2.5%1.7%0.28%
Jul 202651.3%25.7%18.8%2.5%1.4%0.28%
Aug 202646.7%28.6%21%2.3%1%0.31%
Sep 202646.6%28.7%21%2.3%1%0.31%

How has the Make and Power Automate comparison changed over the last 12 months?

3 findings
  • Power Automate was ahead of Make in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Make’s share of searches among AI workflow builders worldwide moved from 0.27% to 0.31%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 12 months ending September 2026, Power Automate’s share of searches among AI workflow builders worldwide moved from 17% to 28.7%, and its estimated monthly branded searches held steady at 752K.

How did search popularity change for AI workflow builders worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Make worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Make’s and Power Automate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Make

1 branded search term

  • automation make

Power Automate

3 branded search terms

  • microsoft power automate
  • power automate
  • powerautomate

How the Brand Demand Index is measured

Other head-to-heads among AI workflow builders

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