Later vs Sprout Social:Which is searched more?
In September 2026, Sprout Social had more branded searches than Later among AI social media tools worldwide. Sprout Social had about 92,400 branded searches, while Later had 9,280. Sprout Social made up 10.5% of all AI social media tool searches we track, and Later accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Later or Sprout Social more popular in search?
Compare the AI tools used to plan and write social posts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sprout Social, Later. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Sprout Social | Predis.ai | Later | Ocoya | Postwise |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 3.8% | 28.7% | 19% | 3.8% | 1.8% | 0.92% | 0.14% |
| Nov 2025 | 43.9% | 3.2% | 30% | 16.3% | 3.9% | 1.7% | 0.79% | 0.15% |
| Dec 2025 | 48.2% | 3.9% | 27.1% | 14.7% | 3.6% | 1.6% | 0.7% | 0.14% |
| Jan 2026 | 40% | 4.8% | 33.4% | 14.9% | 4.4% | 1.7% | 0.72% | 0.13% |
| Feb 2026 | 43% | 7.1% | 29.5% | 13.2% | 4.7% | 1.7% | 0.63% | 0.13% |
| Mar 2026 | 46.3% | 6.9% | 26% | 14.1% | 4.2% | 1.7% | 0.68% | 0.13% |
| Apr 2026 | 48.8% | 9.3% | 22.7% | 12.2% | 4.4% | 1.6% | 0.87% | 0.12% |
| May 2026 | 51.2% | 9.5% | 20.4% | 12.8% | 3.8% | 1.6% | 0.61% | 0.08% |
| Jun 2026 | 51.1% | 9.1% | 21.7% | 12.8% | 3.1% | 1.7% | 0.5% | 0.08% |
| Jul 2026 | 49.3% | 18.7% | 15.2% | 12.3% | 2.4% | 1.5% | 0.59% | 0.06% |
| Aug 2026 | 52.3% | 14.2% | 16% | 13% | 2.6% | 1.4% | 0.51% | 0.07% |
| Sep 2026 | 51.4% | 21.4% | 12.9% | 10.5% | 2.1% | 1.1% | 0.5% | 0.11% |
How has the Later and Sprout Social comparison changed over the last 12 months?
3 findings
- Sprout Social was ahead of Later in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Later’s share of searches among AI social media tools worldwide moved from 1.8% to 1.1%, and its estimated monthly branded searches moved from 13.2K to 9.3K.
- Across the 12 months ending September 2026, Sprout Social’s share of searches among AI social media tools worldwide moved from 19% to 10.5%, and its estimated monthly branded searches moved from 137K to 92.4K.
How did search popularity change for AI social media tools worldwide in September 2026?
2 changes
In September 2026, Sprout Social lost share of searches among AI social media tools worldwide, from 13% to 10.5%.
Later’s share of searches among AI social media tools worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in September 2026.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Later’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Later
10 branded search terms
- later app
- later influencer marketing
- later instagram planning
- later instagram scheduler
- later instagram scheduling
- later scheduling app
- later social media
- later social scheduling
- linkinbio by later
- linkinbio later
Sprout Social
13 branded search terms
- social listening sprout social
- social media sprout social
- sprout social
- sprout social analytics
- sprout social app
- sprout social influencers
- sprout social listening
- sprout social management
- sprout social media
- sprout social platform
- sprout social reporting
- sprout social social media
- sprout social tiktok
Other head-to-heads among AI social media tools
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