Metricool vs Sprout Social:Which is searched more?
In September 2026, Metricool had more branded searches than Sprout Social among AI social media tools worldwide. Metricool had about 451,000 branded searches, while Sprout Social had 92,400. Metricool made up 51.4% of all AI social media tool searches we track, and Sprout Social accounted for 10.5%. These are worldwide searches for English-language branded terms.
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Is Metricool or Sprout Social more popular in search?
Compare the AI tools used to plan and write social posts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Metricool, Sprout Social. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Sprout Social | Predis.ai | Later | Ocoya | Postwise |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 3.8% | 28.7% | 19% | 3.8% | 1.8% | 0.92% | 0.14% |
| Nov 2025 | 43.9% | 3.2% | 30% | 16.3% | 3.9% | 1.7% | 0.79% | 0.15% |
| Dec 2025 | 48.2% | 3.9% | 27.1% | 14.7% | 3.6% | 1.6% | 0.7% | 0.14% |
| Jan 2026 | 40% | 4.8% | 33.4% | 14.9% | 4.4% | 1.7% | 0.72% | 0.13% |
| Feb 2026 | 43% | 7.1% | 29.5% | 13.2% | 4.7% | 1.7% | 0.63% | 0.13% |
| Mar 2026 | 46.3% | 6.9% | 26% | 14.1% | 4.2% | 1.7% | 0.68% | 0.13% |
| Apr 2026 | 48.8% | 9.3% | 22.7% | 12.2% | 4.4% | 1.6% | 0.87% | 0.12% |
| May 2026 | 51.2% | 9.5% | 20.4% | 12.8% | 3.8% | 1.6% | 0.61% | 0.08% |
| Jun 2026 | 51.1% | 9.1% | 21.7% | 12.8% | 3.1% | 1.7% | 0.5% | 0.08% |
| Jul 2026 | 49.3% | 18.7% | 15.2% | 12.3% | 2.4% | 1.5% | 0.59% | 0.06% |
| Aug 2026 | 52.3% | 14.2% | 16% | 13% | 2.6% | 1.4% | 0.51% | 0.07% |
| Sep 2026 | 51.4% | 21.4% | 12.9% | 10.5% | 2.1% | 1.1% | 0.5% | 0.11% |
How has the Metricool and Sprout Social comparison changed over the last 12 months?
3 findings
- Metricool was ahead of Sprout Social in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Metricool’s share of searches among AI social media tools worldwide moved from 41.9% to 51.4%, and its estimated monthly branded searches moved from 302K to 451K.
- Across the 12 months ending September 2026, Sprout Social’s share of searches among AI social media tools worldwide moved from 19% to 10.5%, and its estimated monthly branded searches moved from 137K to 92.4K.
How did search popularity change for AI social media tools worldwide in September 2026?
2 changes
In September 2026, Sprout Social lost share of searches among AI social media tools worldwide, from 13% to 10.5%.
In September 2026, Metricool lost share of searches among AI social media tools worldwide, from 52.3% to 51.4%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Metricool’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Metricool
2 branded search terms
- metricool
- metricool social media
Sprout Social
13 branded search terms
- social listening sprout social
- social media sprout social
- sprout social
- sprout social analytics
- sprout social app
- sprout social influencers
- sprout social listening
- sprout social management
- sprout social media
- sprout social platform
- sprout social reporting
- sprout social social media
- sprout social tiktok
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