Klap vs Submagic:Which is more popular?
In September 2026, Klap and Submagic were level in searches among AI clipping tools worldwide, with an estimated 74K branded searches each, at 5.3% of the total each. When we asked ChatGPT and Google AI Overviews about AI clipping tools, Klap appeared in all five answers and Submagic in three. Klap was mentioned before Submagic in every answer.
Who do people search for more?
Klap and Submagic are searched for about as often as each other.
Who does AI mention more?
Klap, mentioned in every answer we collected
Who does AI recommend more?
Klap, named ahead of Submagic in every answer
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Top AI clipping tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klap appeared in all five answers. Submagic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Klap was listed before Submagic in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Klap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Opus Clip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vizard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Submagic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Munch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI clipping tools
5 answers
Asked ChatGPT
“Which AI clipping tool should I use?”
Asked ChatGPT
“What are the best AI clipping tools?”
Asked ChatGPT
“What's the best AI clipping tool for short clips from videos?”
Searched Google, AI Overview
“ai clipping tool”
Searched Google, AI Overview
“video clip generator”
- 1Klap
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Klap or Submagic more popular in search?
This chart shows how often people search Google for Klap and Submagic by name. Each line represents a brand's share of searches for all six AI clipping tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Klap, Submagic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Opus Clip | Descript | Klap | Submagic | Vizard | Munch |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 26% | 5.2% | 5.2% | 4.3% | 0.18% |
| Nov 2025 | 59.7% | 26.2% | 4.3% | 5.3% | 4.3% | 0.15% |
| Dec 2025 | 61.2% | 22.8% | 5.6% | 5.6% | 4.6% | 0.16% |
| Jan 2026 | 63.2% | 22.7% | 4.6% | 5.6% | 3.7% | 0.2% |
| Feb 2026 | 59.5% | 26.1% | 4.3% | 6.4% | 3.5% | 0.13% |
| Mar 2026 | 60.5% | 25.5% | 4.2% | 6.3% | 3.4% | 0.13% |
| Apr 2026 | 60.5% | 25.5% | 4.2% | 6.3% | 3.4% | 0.12% |
| May 2026 | 61.4% | 22% | 4.4% | 6.6% | 5.4% | 0.1% |
| Jun 2026 | 61.1% | 21.9% | 4.4% | 8% | 4.4% | 0.14% |
| Jul 2026 | 65.2% | 19.9% | 4.9% | 6% | 4% | 0.1% |
| Aug 2026 | 61.4% | 22% | 6.6% | 5.4% | 4.4% | 0.09% |
| Sep 2026 | 63.1% | 21.7% | 5.3% | 5.3% | 4.4% | 0.09% |
How has the Klap and Submagic comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Klap took it in August 2026.
- Across the 12 months ending September 2026, Klap’s share of searches among AI clipping tools worldwide moved from 5.2% to 5.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Submagic’s share of searches among AI clipping tools worldwide moved from 5.2% to 5.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for AI clipping tools worldwide in September 2026?
2 changes
In September 2026, Klap lost share of searches among AI clipping tools worldwide, from 6.6% to 5.3%.
Submagic’s share of searches among AI clipping tools worldwide has lost ground for 3 months in a row, from 8% to 5.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Klap’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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