Awin vs PartnerStack:Which is more popular?
In September 2026, Awin had more branded searches than PartnerStack among affiliate marketing platforms worldwide. Awin had about 105,000 branded searches, while PartnerStack had 18,100. Awin made up 11.8% of all affiliate marketing platform searches we track, and PartnerStack accounted for 2%. When we asked ChatGPT and Google AI Overviews about affiliate marketing platforms, Awin and PartnerStack each appeared in four of the five answers. Awin was mentioned before PartnerStack in four out of five answers.
Who do people search for more?
Awin, about 6 searches for every 1 for PartnerStack
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Awin, named ahead of PartnerStack in 4 of 5 answers
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Top affiliate marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Awin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PartnerStack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Awin was listed before PartnerStack in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
impact.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Awin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PartnerStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CJ Affiliate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ShareASale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rakuten Advertising1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Partnerize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate marketing platforms
5 answers
Asked ChatGPT
“Which affiliate marketing platform should I use?”
Asked ChatGPT
“What are the best affiliate marketing platforms?”
Asked ChatGPT
“What's the best affiliate marketing platform for an online store?”
Searched Google, AI Overview
“affiliate marketing platform”
Searched Google, AI Overview
“affiliate marketing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Awin or PartnerStack more popular in search?
This chart shows how often people search Google for Awin and PartnerStack by name. Each line represents a brand's share of searches for all nine affiliate marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Awin, PartnerStack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Associates | ClickBank | Awin | CJ Affiliate | PartnerStack | impact.com | ShareASale | Partnerize | Rakuten Advertising |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 25.3% | 12% | 3.1% | 1.9% | 1.5% | 2.3% | 0.9% | 1.5% |
| Nov 2025 | 52.6% | 25.8% | 10.3% | 2.7% | 1.9% | 1.5% | 2.3% | 0.92% | 1.9% |
| Dec 2025 | 57% | 22.8% | 9.2% | 2.8% | 2.1% | 1.5% | 2.1% | 0.81% | 1.7% |
| Jan 2026 | 59.7% | 21.9% | 8.9% | 2.2% | 2% | 1.3% | 2% | 0.95% | 1.1% |
| Feb 2026 | 65.6% | 17.6% | 8.5% | 1.8% | 1.6% | 1.3% | 1.6% | 0.76% | 1.3% |
| Mar 2026 | 66.3% | 15.7% | 7.7% | 4% | 2.1% | 1.1% | 1.7% | 0.67% | 0.77% |
| Apr 2026 | 68.1% | 16.1% | 7.8% | 2% | 1.8% | 1.2% | 1.4% | 0.69% | 0.97% |
| May 2026 | 65.2% | 18.8% | 7.6% | 2% | 2.1% | 1.4% | 1.4% | 0.84% | 0.76% |
| Jun 2026 | 65.4% | 18.9% | 7.6% | 1.9% | 2.1% | 1.2% | 1.4% | 0.66% | 0.76% |
| Jul 2026 | 66.6% | 15.8% | 9.3% | 2.3% | 1.7% | 1.4% | 1.2% | 0.82% | 0.78% |
| Aug 2026 | 66.8% | 15.8% | 9.5% | 2.3% | 1.7% | 1.4% | 0.95% | 0.67% | 0.78% |
| Sep 2026 | 64.2% | 15.2% | 11.8% | 2.2% | 2% | 1.7% | 1.1% | 0.96% | 0.74% |
How has the Awin and PartnerStack comparison changed over the last 12 months?
3 findings
- Awin was ahead of PartnerStack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Awin’s share of searches among affiliate marketing platforms worldwide moved from 12% to 11.8%, and its estimated monthly branded searches moved from 117K to 105K.
- Across the 12 months ending September 2026, PartnerStack’s share of searches among affiliate marketing platforms worldwide moved from 1.9% to 2%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for affiliate marketing platforms worldwide in September 2026?
1 change
In September 2026, Awin gained share of searches among affiliate marketing platforms worldwide, from 9.5% to 11.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Awin’s and PartnerStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Awin
4 branded search terms
- awin
- awin affiliate marketing
- awin affiliate network
- awin affiliate program
PartnerStack
1 branded search term
- partnerstack
Other head-to-heads among affiliate marketing platforms
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