Amazon Associates vs ClickBank:Which is searched more?
In September 2026, Amazon Associates had more branded searches than ClickBank among affiliate marketing platforms worldwide. Amazon Associates had about 569,000 branded searches, while ClickBank had 135,000. Amazon Associates made up 64.2% of all affiliate marketing platform searches we track, and ClickBank accounted for 15.2%. These are worldwide searches for English-language branded terms.
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Is Amazon Associates or ClickBank more popular in search?
Compare the platforms that run affiliate programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Amazon Associates, ClickBank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Associates | ClickBank | Awin | CJ Affiliate | PartnerStack | impact.com | ShareASale | Partnerize | Rakuten Advertising |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 25.3% | 12% | 3.1% | 1.9% | 1.5% | 2.3% | 0.9% | 1.5% |
| Nov 2025 | 52.6% | 25.8% | 10.3% | 2.7% | 1.9% | 1.5% | 2.3% | 0.92% | 1.9% |
| Dec 2025 | 57% | 22.8% | 9.2% | 2.8% | 2.1% | 1.5% | 2.1% | 0.81% | 1.7% |
| Jan 2026 | 59.7% | 21.9% | 8.9% | 2.2% | 2% | 1.3% | 2% | 0.95% | 1.1% |
| Feb 2026 | 65.6% | 17.6% | 8.5% | 1.8% | 1.6% | 1.3% | 1.6% | 0.76% | 1.3% |
| Mar 2026 | 66.3% | 15.7% | 7.7% | 4% | 2.1% | 1.1% | 1.7% | 0.67% | 0.77% |
| Apr 2026 | 68.1% | 16.1% | 7.8% | 2% | 1.8% | 1.2% | 1.4% | 0.69% | 0.97% |
| May 2026 | 65.2% | 18.8% | 7.6% | 2% | 2.1% | 1.4% | 1.4% | 0.84% | 0.76% |
| Jun 2026 | 65.4% | 18.9% | 7.6% | 1.9% | 2.1% | 1.2% | 1.4% | 0.66% | 0.76% |
| Jul 2026 | 66.6% | 15.8% | 9.3% | 2.3% | 1.7% | 1.4% | 1.2% | 0.82% | 0.78% |
| Aug 2026 | 66.8% | 15.8% | 9.5% | 2.3% | 1.7% | 1.4% | 0.95% | 0.67% | 0.78% |
| Sep 2026 | 64.2% | 15.2% | 11.8% | 2.2% | 2% | 1.7% | 1.1% | 0.96% | 0.74% |
How has the Amazon Associates and ClickBank comparison changed over the last 12 months?
3 findings
- Amazon Associates was ahead of ClickBank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate marketing platforms worldwide moved from 51.6% to 64.2%, and its estimated monthly branded searches moved from 502K to 569K.
- Across the 12 months ending September 2026, ClickBank’s share of searches among affiliate marketing platforms worldwide moved from 25.3% to 15.2%, and its estimated monthly branded searches moved from 246K to 135K.
How did search popularity change for affiliate marketing platforms worldwide in September 2026?
2 changes
In September 2026, Amazon Associates lost share of searches among affiliate marketing platforms worldwide, from 66.8% to 64.2%.
In September 2026, ClickBank lost share of searches among affiliate marketing platforms worldwide, from 15.8% to 15.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon Associates’ and ClickBank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Associates
2 branded search terms
- amazon affiliate program
- amazon associates
ClickBank
1 branded search term
- clickbank
Other head-to-heads among affiliate marketing platforms
Amazon Associates vs Awin: compare search popularity
Amazon Associates vs CJ Affiliate: compare search popularity
Amazon Associates vs PartnerStack: compare search popularity- ClickBank vs Awin: compare search popularity
- ClickBank vs CJ Affiliate: compare search popularity
- ClickBank vs PartnerStack: compare search popularity
Put your own brand in this comparison
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