Awin vs ClickBank:Which is more popular?
In September 2026, ClickBank had more branded searches than Awin among affiliate marketing platforms worldwide. ClickBank had about 135,000 branded searches, while Awin had 105,000. ClickBank made up 15.2% of all affiliate marketing platform searches we track, and Awin accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about affiliate marketing platforms, Awin appeared in four of the five answers and ClickBank in three. Awin was mentioned before ClickBank in three out of four answers that named either.
Who do people search for more?
ClickBank, about 29% more searches than Awin
Who does AI mention more?
Awin, mentioned in 4 of 5 answers, ClickBank in 3
Who does AI recommend more?
Awin, named ahead of ClickBank in 3 of 4 answers
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Top affiliate marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Awin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ClickBank was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Awin was listed before ClickBank in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
impact.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Awin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PartnerStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CJ Affiliate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ShareASale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rakuten Advertising1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Partnerize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate marketing platforms
5 answers
Asked ChatGPT
“Which affiliate marketing platform should I use?”
Asked ChatGPT
“What are the best affiliate marketing platforms?”
Asked ChatGPT
“What's the best affiliate marketing platform for an online store?”
Searched Google, AI Overview
“affiliate marketing platform”
Searched Google, AI Overview
“affiliate marketing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Awin or ClickBank more popular in search?
This chart shows how often people search Google for Awin and ClickBank by name. Each line represents a brand's share of searches for all nine affiliate marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ClickBank, Awin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Associates | ClickBank | Awin | CJ Affiliate | PartnerStack | impact.com | ShareASale | Partnerize | Rakuten Advertising |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 25.3% | 12% | 3.1% | 1.9% | 1.5% | 2.3% | 0.9% | 1.5% |
| Nov 2025 | 52.6% | 25.8% | 10.3% | 2.7% | 1.9% | 1.5% | 2.3% | 0.92% | 1.9% |
| Dec 2025 | 57% | 22.8% | 9.2% | 2.8% | 2.1% | 1.5% | 2.1% | 0.81% | 1.7% |
| Jan 2026 | 59.7% | 21.9% | 8.9% | 2.2% | 2% | 1.3% | 2% | 0.95% | 1.1% |
| Feb 2026 | 65.6% | 17.6% | 8.5% | 1.8% | 1.6% | 1.3% | 1.6% | 0.76% | 1.3% |
| Mar 2026 | 66.3% | 15.7% | 7.7% | 4% | 2.1% | 1.1% | 1.7% | 0.67% | 0.77% |
| Apr 2026 | 68.1% | 16.1% | 7.8% | 2% | 1.8% | 1.2% | 1.4% | 0.69% | 0.97% |
| May 2026 | 65.2% | 18.8% | 7.6% | 2% | 2.1% | 1.4% | 1.4% | 0.84% | 0.76% |
| Jun 2026 | 65.4% | 18.9% | 7.6% | 1.9% | 2.1% | 1.2% | 1.4% | 0.66% | 0.76% |
| Jul 2026 | 66.6% | 15.8% | 9.3% | 2.3% | 1.7% | 1.4% | 1.2% | 0.82% | 0.78% |
| Aug 2026 | 66.8% | 15.8% | 9.5% | 2.3% | 1.7% | 1.4% | 0.95% | 0.67% | 0.78% |
| Sep 2026 | 64.2% | 15.2% | 11.8% | 2.2% | 2% | 1.7% | 1.1% | 0.96% | 0.74% |
How has the Awin and ClickBank comparison changed over the last 12 months?
3 findings
- ClickBank was ahead of Awin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Awin’s share of searches among affiliate marketing platforms worldwide moved from 12% to 11.8%, and its estimated monthly branded searches moved from 117K to 105K.
- Across the 12 months ending September 2026, ClickBank’s share of searches among affiliate marketing platforms worldwide moved from 25.3% to 15.2%, and its estimated monthly branded searches moved from 246K to 135K.
How did search popularity change for affiliate marketing platforms worldwide in September 2026?
2 changes
In September 2026, Awin gained share of searches among affiliate marketing platforms worldwide, from 9.5% to 11.8%.
In September 2026, ClickBank lost share of searches among affiliate marketing platforms worldwide, from 15.8% to 15.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Awin’s and ClickBank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among affiliate marketing platforms
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