Adblock Plus vs AdGuard:Which is searched more?
In September 2026, AdGuard had more branded searches than Adblock Plus among ad blockers worldwide. AdGuard was estimated to have 450K branded searches compared to Adblock Plus’ 135K, and held a 20.7% Share of Search versus Adblock Plus’ 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adblock Plus or AdGuard?
Compare the ad blocking and tracker blocking tools people browse. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AdGuard, Adblock Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | AdBlock | uBlock Origin | AdGuard | Adblock Plus | Ghostery |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 24.5% | 20% | 8.9% | 2.2% |
| Nov 2025 | 45.3% | 25% | 20.4% | 7.5% | 1.8% |
| Dec 2025 | 45.3% | 25% | 20.4% | 7.5% | 1.8% |
| Jan 2026 | 45.3% | 25% | 20.4% | 7.5% | 1.8% |
| Feb 2026 | 44.4% | 24.4% | 20% | 8.9% | 2.2% |
| Mar 2026 | 40.6% | 27.3% | 22.3% | 8.2% | 1.6% |
| Apr 2026 | 41.2% | 27.7% | 22.6% | 6.8% | 1.7% |
| May 2026 | 43.5% | 29.3% | 19.6% | 5.9% | 1.8% |
| Jun 2026 | 43.6% | 29.4% | 19.6% | 5.9% | 1.4% |
| Jul 2026 | 43.6% | 29.4% | 19.6% | 5.9% | 1.4% |
| Aug 2026 | 41.5% | 28% | 22.8% | 5.6% | 2.1% |
| Sep 2026 | 46% | 25.3% | 20.7% | 6.2% | 1.9% |
How has the Adblock Plus and AdGuard comparison changed over the last 12 months?
3 findings
- AdGuard was ahead of Adblock Plus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adblock Plus’ estimated Share of Search among ad blockers worldwide moved from 8.9% to 6.2%, and its estimated monthly branded searches moved from 246K to 135K.
- Across the 12 months ending September 2026, AdGuard’s estimated Share of Search among ad blockers worldwide moved from 20% to 20.7%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for ad blockers worldwide in September 2026?
2 changes
In September 2026, Adblock Plus gained estimated Share of Search among ad blockers worldwide, from 5.6% to 6.2%.
In September 2026, AdGuard lost estimated Share of Search among ad blockers worldwide, from 22.8% to 20.7%.
Other head-to-heads among ad blockers
How each brand is measured
Brandwave collects information about searches that people make online using Adblock Plus’ and AdGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adblock Plus
1 branded search term
- adblock plus
AdGuard
1 branded search term
- adguard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.