Brandwave

How popular isAdGuard in search?

In September 2026, there were an estimated 450K branded searches for AdGuard worldwide which is down 18.2% over the last 12 months. AdGuard holds 20.7% estimated Share of Search among ad blockers worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AdBlock46%
  2. uBlock Origin25.3%
  3. AdGuard20.7%
  4. Adblock Plus6.2%
  5. Ghostery1.9%
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Which ad blockers compete with AdGuard?

AdGuard against ad blockers worldwide, by month

Share of Search by month for AdBlock, uBlock Origin, AdGuard, Adblock Plus. The figures are in the table below the chart.

View monthly share of search table
MonthAdBlockuBlock OriginAdGuardAdblock PlusGhostery
Oct 202544.4%24.5%20%8.9%2.2%
Nov 202545.3%25%20.4%7.5%1.8%
Dec 202545.3%25%20.4%7.5%1.8%
Jan 202645.3%25%20.4%7.5%1.8%
Feb 202644.4%24.4%20%8.9%2.2%
Mar 202640.6%27.3%22.3%8.2%1.6%
Apr 202641.2%27.7%22.6%6.8%1.7%
May 202643.5%29.3%19.6%5.9%1.8%
Jun 202643.6%29.4%19.6%5.9%1.4%
Jul 202643.6%29.4%19.6%5.9%1.4%
Aug 202641.5%28%22.8%5.6%2.1%
Sep 202646%25.3%20.7%6.2%1.9%

  1. 1.AdBlock

    46%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.uBlock Origin

    25.3%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -2.7 points.

  3. 3.AdGuard

    20.7%

    Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Adblock Plus

    6.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Ghostery

    1.9%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between AdGuard and its closest rivals

Every comparison with AdGuard

How has branded search demand for AdGuard changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for AdGuard worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, AdGuard’s estimated Share of Search among ad blockers worldwide increased from 20% to 20.7%.
  • Across the 12 months ending September 2026, AdGuard’s estimated Share of Search among ad blockers worldwide peaked at 22.8% in August 2026 and was lowest at 19.6% in May 2026.

How did search popularity change for ad blockers worldwide in September 2026?

  1. In September 2026, AdBlock gained estimated Share of Search among ad blockers worldwide, from 41.5% to 46%.

  2. In September 2026, Adblock Plus gained estimated Share of Search among ad blockers worldwide, from 5.6% to 6.2%.

  3. In September 2026, uBlock Origin lost estimated Share of Search among ad blockers worldwide, from 28% to 25.3%.

  4. In September 2026, AdGuard lost estimated Share of Search among ad blockers worldwide, from 22.8% to 20.7%.

  5. Estimated monthly branded searches for Ghostery worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How is AdGuard measured?

Brandwave collects information about searches that people make online using AdGuard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • adguard

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How the Brand Demand Index is measured

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