Brandwave

Ad blockers:Which are searched most?

In September 2026, AdBlock was the most searched among ad blockers worldwide, with an estimated 1M branded searches and 46% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AdBlock46%
  2. uBlock Origin25.3%
  3. AdGuard20.7%
  4. Adblock Plus6.2%
  5. Ghostery1.9%

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Share of SearchLeaderboard

Compare the ad blocking and tracker blocking tools people browse. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ad blockers worldwide, by month

Share of Search by month for AdBlock, uBlock Origin, AdGuard, Adblock Plus. The figures are in the table below the chart.

View monthly share of search table
MonthAdBlockuBlock OriginAdGuardAdblock PlusGhostery
Oct 202544.4%24.5%20%8.9%2.2%
Nov 202545.3%25%20.4%7.5%1.8%
Dec 202545.3%25%20.4%7.5%1.8%
Jan 202645.3%25%20.4%7.5%1.8%
Feb 202644.4%24.4%20%8.9%2.2%
Mar 202640.6%27.3%22.3%8.2%1.6%
Apr 202641.2%27.7%22.6%6.8%1.7%
May 202643.5%29.3%19.6%5.9%1.8%
Jun 202643.6%29.4%19.6%5.9%1.4%
Jul 202643.6%29.4%19.6%5.9%1.4%
Aug 202641.5%28%22.8%5.6%2.1%
Sep 202646%25.3%20.7%6.2%1.9%

This month’s ranking, September 2026

  1. 1.AdBlock

    46%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.uBlock Origin

    25.3%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -2.7 points.

  3. 3.AdGuard

    20.7%

    Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Adblock Plus

    6.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Ghostery

    1.9%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among ad blockers worldwide?

In September 2026, AdBlock was the most searched among ad blockers worldwide, with an estimated 1M branded searches and 46% estimated Share of Search within this set. uBlock Origin is in 2nd place, 20.7 percentage points behind at 25.3% Share of Search.

Global ad blockers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AdBlock44.4% → 46%46%Sep 202640.6%Mar 20261st
uBlock Origin24.5% → 25.3%29.4%Jun 202624.4%Feb 20262nd
AdGuard20% → 20.7%22.8%Aug 202619.6%May 20263rd
Adblock Plus8.9% → 6.2%8.9%Oct 20255.6%Aug 20264th
Ghostery2.2% → 1.9%2.2%Oct 20251.4%Jun 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, AdBlock’s estimated Share of Search among ad blockers worldwide increased from 44.4% to 46%.
  • Across the 12 months ending September 2026, uBlock Origin’s estimated Share of Search among ad blockers worldwide increased from 24.5% to 25.3%.
  • Across the 12 months ending September 2026, AdGuard’s estimated Share of Search among ad blockers worldwide increased from 20% to 20.7%.
  • Across the 12 months ending September 2026, Adblock Plus’ estimated Share of Search among ad blockers worldwide decreased from 8.9% to 6.2%.
  • Across the 12 months ending September 2026, AdBlock’s estimated Share of Search among ad blockers worldwide peaked at 46% in September 2026 and was lowest at 40.6% in March 2026.
  • Across the 12 months ending September 2026, uBlock Origin’s estimated Share of Search among ad blockers worldwide peaked at 29.4% in June 2026 and was lowest at 24.4% in February 2026.
  • Across the 12 months ending September 2026, AdGuard’s estimated Share of Search among ad blockers worldwide peaked at 22.8% in August 2026 and was lowest at 19.6% in May 2026.
  • Across the 12 months ending September 2026, Adblock Plus’ estimated Share of Search among ad blockers worldwide peaked at 8.9% in October 2025 and was lowest at 5.6% in August 2026.
  • Across the 12 months ending September 2026, Ghostery held steady: its estimated Share of Search among ad blockers worldwide moved less than 0.5 percentage points.

How did search popularity change for ad blockers worldwide in September 2026?

  1. In September 2026, AdBlock gained estimated Share of Search among ad blockers worldwide, from 41.5% to 46%.

  2. In September 2026, Adblock Plus gained estimated Share of Search among ad blockers worldwide, from 5.6% to 6.2%.

  3. In September 2026, uBlock Origin lost estimated Share of Search among ad blockers worldwide, from 28% to 25.3%.

  4. In September 2026, AdGuard lost estimated Share of Search among ad blockers worldwide, from 22.8% to 20.7%.

  5. Estimated monthly branded searches for Ghostery worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

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