How popular isAdblock Plus in search?
In September 2026, there were an estimated 135K branded searches for Adblock Plus worldwide which is down 45.1% over the last 12 months. Adblock Plus holds 6.2% estimated Share of Search among ad blockers worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
AdBlock46%
uBlock Origin25.3%AdGuard20.7%
Adblock Plus6.2%
Ghostery1.9%
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Which ad blockers compete with Adblock Plus?
Share of Search by month for AdBlock, uBlock Origin, AdGuard, Adblock Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | AdBlock | uBlock Origin | AdGuard | Adblock Plus | Ghostery |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 24.5% | 20% | 8.9% | 2.2% |
| Nov 2025 | 45.3% | 25% | 20.4% | 7.5% | 1.8% |
| Dec 2025 | 45.3% | 25% | 20.4% | 7.5% | 1.8% |
| Jan 2026 | 45.3% | 25% | 20.4% | 7.5% | 1.8% |
| Feb 2026 | 44.4% | 24.4% | 20% | 8.9% | 2.2% |
| Mar 2026 | 40.6% | 27.3% | 22.3% | 8.2% | 1.6% |
| Apr 2026 | 41.2% | 27.7% | 22.6% | 6.8% | 1.7% |
| May 2026 | 43.5% | 29.3% | 19.6% | 5.9% | 1.8% |
| Jun 2026 | 43.6% | 29.4% | 19.6% | 5.9% | 1.4% |
| Jul 2026 | 43.6% | 29.4% | 19.6% | 5.9% | 1.4% |
| Aug 2026 | 41.5% | 28% | 22.8% | 5.6% | 2.1% |
| Sep 2026 | 46% | 25.3% | 20.7% | 6.2% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 1M | 0% | +4.4 points | |
| 2, held 2nd | 25.3% | 550K | -18.3% | -2.7 points | |
| 3, held 3rd | 20.7% | 450K | -18.2% | -2.2 points | |
| 4, held 4th | 6.2% | 135K | 0% | +0.6 points | |
| 5, held 5th | 1.9% | 40.5K | -18.2% | -0.2 points |
1.
46%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +4.4 points.
25.3%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -2.7 points.
3.
20.7%
Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
6.2%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Ghostery1.9%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Adblock Plus and its closest rivals
Every comparison with Adblock Plus
4 comparisons
How has branded search demand for Adblock Plus changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Adblock Plus worldwide fell from 246K to 135K.
- Across the 12 months ending September 2026, Adblock Plus’ estimated Share of Search among ad blockers worldwide decreased from 8.9% to 6.2%.
- Across the 12 months ending September 2026, Adblock Plus’ estimated Share of Search among ad blockers worldwide peaked at 8.9% in October 2025 and was lowest at 5.6% in August 2026.
How did search popularity change for ad blockers worldwide in September 2026?
5 changes
In September 2026, AdBlock gained estimated Share of Search among ad blockers worldwide, from 41.5% to 46%.
In September 2026, Adblock Plus gained estimated Share of Search among ad blockers worldwide, from 5.6% to 6.2%.
In September 2026, uBlock Origin lost estimated Share of Search among ad blockers worldwide, from 28% to 25.3%.
In September 2026, AdGuard lost estimated Share of Search among ad blockers worldwide, from 22.8% to 20.7%.
Estimated monthly branded searches for Ghostery worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How is Adblock Plus measured?
Brandwave collects information about searches that people make online using Adblock Plus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- adblock plus
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Is Adblock Plus your brand?
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