AdGuard vs uBlock Origin:Which is searched more?
In September 2026, uBlock Origin had more branded searches than AdGuard among ad blockers worldwide. uBlock Origin was estimated to have 550K branded searches compared to AdGuard’s 450K, and held a 25.3% Share of Search versus AdGuard’s 20.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AdGuard or uBlock Origin?
Compare the ad blocking and tracker blocking tools people browse. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for uBlock Origin, AdGuard. The figures are in the table below the chart.
View monthly share of search table
| Month | AdBlock | uBlock Origin | AdGuard | Adblock Plus | Ghostery |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 24.5% | 20% | 8.9% | 2.2% |
| Nov 2025 | 45.3% | 25% | 20.4% | 7.5% | 1.8% |
| Dec 2025 | 45.3% | 25% | 20.4% | 7.5% | 1.8% |
| Jan 2026 | 45.3% | 25% | 20.4% | 7.5% | 1.8% |
| Feb 2026 | 44.4% | 24.4% | 20% | 8.9% | 2.2% |
| Mar 2026 | 40.6% | 27.3% | 22.3% | 8.2% | 1.6% |
| Apr 2026 | 41.2% | 27.7% | 22.6% | 6.8% | 1.7% |
| May 2026 | 43.5% | 29.3% | 19.6% | 5.9% | 1.8% |
| Jun 2026 | 43.6% | 29.4% | 19.6% | 5.9% | 1.4% |
| Jul 2026 | 43.6% | 29.4% | 19.6% | 5.9% | 1.4% |
| Aug 2026 | 41.5% | 28% | 22.8% | 5.6% | 2.1% |
| Sep 2026 | 46% | 25.3% | 20.7% | 6.2% | 1.9% |
How has the AdGuard and uBlock Origin comparison changed over the last 12 months?
3 findings
- uBlock Origin was ahead of AdGuard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AdGuard’s estimated Share of Search among ad blockers worldwide moved from 20% to 20.7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, uBlock Origin’s estimated Share of Search among ad blockers worldwide moved from 24.5% to 25.3%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for ad blockers worldwide in September 2026?
2 changes
In September 2026, uBlock Origin lost estimated Share of Search among ad blockers worldwide, from 28% to 25.3%.
In September 2026, AdGuard lost estimated Share of Search among ad blockers worldwide, from 22.8% to 20.7%.
Other head-to-heads among ad blockers
How each brand is measured
Brandwave collects information about searches that people make online using AdGuard’s and uBlock Origin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdGuard
1 branded search term
- adguard
uBlock Origin
1 branded search term
- ublock origin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.