Optimizely vs VWO:Which is searched more?
In September 2026, Optimizely had more branded searches than VWO among A/B testing tools worldwide. Optimizely was estimated to have 248K branded searches compared to VWO’s 34.1K, and held an 80.7% Share of Search versus VWO’s 11.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Optimizely or VWO?
Compare the a/b testing tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, VWO. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | VWO | Statsig | AB Tasty | Convert Experiences |
|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 15.1% | 8.1% | 2.9% | 0.14% |
| Nov 2025 | 78.3% | 13.2% | 5.8% | 2.6% | 0.13% |
| Dec 2025 | 78.8% | 13.2% | 5.8% | 2.1% | 0.12% |
| Jan 2026 | 74.4% | 18.5% | 4.5% | 2.4% | 0.12% |
| Feb 2026 | 73.7% | 18.3% | 5.4% | 2.4% | 0.15% |
| Mar 2026 | 73.6% | 18.3% | 5.4% | 2.4% | 0.19% |
| Apr 2026 | 75.2% | 15.4% | 6.8% | 2.5% | 0.14% |
| May 2026 | 75.6% | 15.4% | 6.8% | 2% | 0.12% |
| Jun 2026 | 76.2% | 15.5% | 5.6% | 2.5% | 0.13% |
| Jul 2026 | 78.7% | 13.2% | 5.8% | 2.1% | 0.13% |
| Aug 2026 | 81.6% | 11.2% | 4.9% | 2.2% | 0.11% |
| Sep 2026 | 80.7% | 11.1% | 6% | 2.1% | 0.11% |
How has the Optimizely and VWO comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of VWO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among A/B testing tools worldwide moved from 73.7% to 80.7%, and its estimated monthly branded searches held steady at 248K.
- Across the 12 months ending September 2026, VWO’s estimated Share of Search among A/B testing tools worldwide moved from 15.1% to 11.1%, and its estimated monthly branded searches moved from 50.9K to 34.1K.
How did search popularity change for A/B testing tools worldwide in September 2026?
2 changes
In September 2026, Optimizely lost estimated Share of Search among A/B testing tools worldwide, from 81.6% to 80.7%.
VWO’s estimated Share of Search among A/B testing tools worldwide has lost ground for 3 months in a row, from 15.5% to 11.1% in September 2026.
Other head-to-heads among A/B testing tools
How each brand is measured
Brandwave collects information about searches that people make online using Optimizely’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Optimizely
4 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
VWO
3 branded search terms
- vwo
- vwo ab testing
- vwo testing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.