Brandwave

AB Tasty vs VWO:Which is searched more?

In September 2026, VWO had more branded searches than AB Tasty among A/B testing tools worldwide. VWO was estimated to have 34.1K branded searches compared to AB Tasty’s 6.6K, and held an 11.1% Share of Search versus AB Tasty’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among A/B testing tools worldwide in September 2026Which is more popular in search, AB Tasty or VWO?
AB Tasty2.1%6.6K searches
vs
VWO11.1%34.1K searches

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Which is more popular in search, AB Tasty or VWO?

Compare the a/b testing tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AB Tasty and VWO among A/B testing tools worldwide, by month

Share of Search by month for VWO, AB Tasty. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyVWOStatsigAB TastyConvert Experiences
Oct 202573.7%15.1%8.1%2.9%0.14%
Nov 202578.3%13.2%5.8%2.6%0.13%
Dec 202578.8%13.2%5.8%2.1%0.12%
Jan 202674.4%18.5%4.5%2.4%0.12%
Feb 202673.7%18.3%5.4%2.4%0.15%
Mar 202673.6%18.3%5.4%2.4%0.19%
Apr 202675.2%15.4%6.8%2.5%0.14%
May 202675.6%15.4%6.8%2%0.12%
Jun 202676.2%15.5%5.6%2.5%0.13%
Jul 202678.7%13.2%5.8%2.1%0.13%
Aug 202681.6%11.2%4.9%2.2%0.11%
Sep 202680.7%11.1%6%2.1%0.11%

How has the AB Tasty and VWO comparison changed over the last 12 months?

  • VWO was ahead of AB Tasty in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AB Tasty’s estimated Share of Search among A/B testing tools worldwide moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, VWO’s estimated Share of Search among A/B testing tools worldwide moved from 15.1% to 11.1%, and its estimated monthly branded searches moved from 50.9K to 34.1K.

How did search popularity change for A/B testing tools worldwide in September 2026?

  1. VWO’s estimated Share of Search among A/B testing tools worldwide has lost ground for 3 months in a row, from 15.5% to 11.1% in September 2026.

  2. Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

Other head-to-heads among A/B testing tools

How each brand is measured

Brandwave collects information about searches that people make online using AB Tasty’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AB Tasty

1 branded search term

  • ab tasty

VWO

3 branded search terms

  • vwo
  • vwo ab testing
  • vwo testing

How the Brand Demand Index is measured

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