Rhino-Rack vs Yakima:Which is searched more?
In September 2026, Rhino-Rack had more branded searches than Yakima among 4x4 accessory brands worldwide. Rhino-Rack was estimated to have 40.5K branded searches compared to Yakima’s 30, and held a 10% Share of Search versus Yakima’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rhino-Rack or Yakima?
Compare the 4x4 accessory brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rhino-Rack, Yakima. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | TJM | Rhino-Rack | ARB | Yakima |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.7% | 9.7% | 0.71% | <0.01% |
| Nov 2025 | 74.3% | 14.9% | 10% | 0.75% | <0.01% |
| Dec 2025 | 76.6% | 12.6% | 10.3% | 0.52% | <0.01% |
| Jan 2026 | 79.9% | 10.7% | 8.8% | 0.53% | <0.01% |
| Feb 2026 | 74.3% | 14.9% | 10% | 0.74% | <0.01% |
| Mar 2026 | 75.8% | 15.2% | 8.3% | 0.61% | <0.01% |
| Apr 2026 | 78.1% | 12.8% | 8.6% | 0.52% | <0.01% |
| May 2026 | 81.2% | 10.9% | 7.3% | 0.54% | <0.01% |
| Jun 2026 | 78% | 12.8% | 8.6% | 0.53% | <0.01% |
| Jul 2026 | 82.9% | 9.1% | 7.5% | 0.47% | <0.01% |
| Aug 2026 | 78% | 12.8% | 8.6% | 0.53% | <0.01% |
| Sep 2026 | 74.4% | 15% | 10% | 0.62% | <0.01% |
How has the Rhino-Rack and Yakima comparison changed over the last 12 months?
3 findings
- Rhino-Rack was ahead of Yakima in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands worldwide moved from 9.7% to 10%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Yakima’s estimated Share of Search among 4x4 accessory brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for 4x4 accessory brands worldwide in September 2026?
2 changes
In September 2026, Rhino-Rack gained estimated Share of Search among 4x4 accessory brands worldwide, from 8.6% to 10%.
Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
Other head-to-heads among 4x4 accessory brands
How each brand is measured
Brandwave collects information about searches that people make online using Rhino-Rack’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rhino-Rack
1 branded search term
- rhino rack
Yakima
1 branded search term
- yakima canopy
Put your own brand in this comparison
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