Rhino-Rack vs Thule:Which is searched more?
In September 2026, Thule had more branded searches than Rhino-Rack among 4x4 accessory brands worldwide. Thule was estimated to have 301K branded searches compared to Rhino-Rack’s 40.5K, and held a 74.4% Share of Search versus Rhino-Rack’s 10%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rhino-Rack or Thule?
Compare the 4x4 accessory brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Rhino-Rack. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | TJM | Rhino-Rack | ARB | Yakima |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.7% | 9.7% | 0.69% | <0.01% |
| Nov 2025 | 74.3% | 14.9% | 10% | 0.73% | <0.01% |
| Dec 2025 | 76.6% | 12.6% | 10.3% | 0.5% | <0.01% |
| Jan 2026 | 79.9% | 10.7% | 8.8% | 0.52% | <0.01% |
| Feb 2026 | 74.3% | 14.9% | 10% | 0.72% | <0.01% |
| Mar 2026 | 75.8% | 15.2% | 8.3% | 0.6% | <0.01% |
| Apr 2026 | 78.1% | 12.8% | 8.6% | 0.51% | <0.01% |
| May 2026 | 81.2% | 10.9% | 7.3% | 0.52% | <0.01% |
| Jun 2026 | 78.1% | 12.8% | 8.6% | 0.51% | <0.01% |
| Jul 2026 | 83% | 9.1% | 7.5% | 0.44% | <0.01% |
| Aug 2026 | 78.1% | 12.8% | 8.6% | 0.51% | <0.01% |
| Sep 2026 | 74.4% | 15% | 10% | 0.59% | <0.01% |
How has the Rhino-Rack and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Rhino-Rack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands worldwide moved from 9.7% to 10%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among 4x4 accessory brands worldwide moved from 71.9% to 74.4%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for 4x4 accessory brands worldwide in September 2026?
2 changes
In September 2026, Rhino-Rack gained estimated Share of Search among 4x4 accessory brands worldwide, from 8.6% to 10%.
In September 2026, Thule lost estimated Share of Search among 4x4 accessory brands worldwide, from 78.1% to 74.4%.
Other head-to-heads among 4x4 accessory brands
How each brand is measured
Brandwave collects information about searches that people make online using Rhino-Rack’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rhino-Rack
1 branded search term
- rhino rack
Thule
1 branded search term
- thule
Put your own brand in this comparison
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