Brandwave

How popular isZigzag?

In September 2026, people searched for Zigzag by name about 290 times worldwide, a 14.7% decrease from the previous year. These searches made up 1.9% of all global dog training app searches, placing Zigzag sixth out of seven apps. When we asked both ChatGPT and Google AI Overviews about dog training apps, Zigzag appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Zigzag is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. WoofzShare of searches 36.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. PupfordShare of searches 29.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. GoodPupShare of searches 16.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. DogoShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. ZigzagShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top dog training apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zigzag appeared in all five answers. Zigzag is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zigzag1st
  2. Dogo2nd
  3. Pupford3rd
  4. Puppr4th
  5. Woofz5th
  6. GoodPup6th
  7. Waggle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pupford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dogo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zigzag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puppr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woofz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoodPup1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog training apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dog training apps compete with Zigzag?

Zigzag against dog training apps worldwide, by month

Share of searches by month for Woofz, Pupford, GoodPup, Dogo, Puppr, Zigzag. The figures are in the table below the chart.

View monthly share of searches table
MonthWoofzPupfordGoodPupDogoPupprZigzagWaggle
Oct 202540.8%27.2%14.8%8%5.4%2.1%1.6%
Nov 202535.3%28.8%15.7%10.5%5.8%1.4%2.6%
Dec 202539.8%26.6%14.5%7.8%6%1.7%3.6%
Jan 202644.4%24.1%13.1%8.8%5.5%2%2.1%
Feb 202642.3%28.2%12.2%8.3%4.6%1.9%2.5%
Mar 202636.7%29.9%16.3%8.8%4%2.5%1.8%
Apr 202632.7%32.7%14.1%9.7%5.4%3.4%1.9%
May 202629.9%36.7%16.3%8.8%4%2.4%1.8%
Jun 202633.3%33.3%14.4%9.8%4.5%2.8%2%
Jul 202637.8%30.8%13.3%9.1%4.1%3%1.8%
Aug 202636.5%29.8%16.2%8.8%4%2.9%1.8%
Sep 202636.1%29.5%16.1%10.7%3.9%1.9%1.7%

  1. 1.Woofz

    36.1%

    Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Pupford

    29.5%

    Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.GoodPup

    16.1%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Dogo

    10.7%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.9 points.

  5. 5.Puppr

    3.9%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zigzag

    1.9%

    Held 6th. 290 estimated branded searches, -32.6% vs prior month. Share -1 points.

  7. 7.Waggle

    1.7%

    Held 7th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Zigzag and its closest rivals

Every comparison with Zigzag

6 comparisons

How has branded search demand for Zigzag changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zigzag worldwide fell from 340 to 290.
  • Across the 12 months ending September 2026, Zigzag’s share of searches among dog training apps worldwide peaked at 3.4% in April 2026 and was lowest at 1.4% in November 2025.

How did search popularity change for dog training apps worldwide in September 2026?

5 changes

  1. In September 2026, Dogo gained share of searches among dog training apps worldwide, from 8.8% to 10.7%.

  2. In September 2026, Zigzag lost share of searches among dog training apps worldwide, from 2.9% to 1.9%.

  3. Pupford’s share of searches among dog training apps worldwide has lost ground for 3 months in a row, from 33.3% to 29.5% in September 2026.

  4. Puppr’s share of searches among dog training apps worldwide has lost ground for 3 months in a row, from 4.5% to 3.9% in September 2026.

  5. Estimated monthly branded searches for Woofz worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Zigzag’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Zigzag’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zigzag puppy app
  • zigzag puppy training

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How the Brand Demand Index is measured

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