Puppr vs Zigzag:Which is more popular?
In September 2026, Puppr had more branded searches than Zigzag among dog training apps worldwide. Puppr had about 590 branded searches, while Zigzag had 290. Puppr made up 3.9% of all dog training app searches we track, and Zigzag accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about dog training apps, Zigzag appeared in all five answers and Puppr in four. Zigzag was mentioned before Puppr in every answer.
Who do people search for more?
Puppr, about 2 searches for every 1 for Zigzag
Who does AI mention more?
Zigzag, mentioned in every answer we collected
Who does AI recommend more?
Zigzag, named ahead of Puppr in every answer
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Top dog training apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zigzag appeared in all five answers. Puppr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zigzag was listed before Puppr in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pupford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dogo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Zigzag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Puppr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Woofz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoodPup1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Waggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog training apps
5 answers
Asked ChatGPT
“Which dog training app should I use?”
Asked ChatGPT
“What are the best dog training apps?”
Asked ChatGPT
“What's the best dog training app for a new puppy?”
Searched Google, AI Overview
“dog training apps”
Searched Google, AI Overview
“puppy training app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Puppr or Zigzag more popular in search?
This chart shows how often people search Google for Puppr and Zigzag by name. Each line represents a brand's share of searches for all seven dog training apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Puppr, Zigzag. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woofz | Pupford | GoodPup | Dogo | Puppr | Zigzag | Waggle |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 27.2% | 14.8% | 8% | 5.4% | 2.1% | 1.6% |
| Nov 2025 | 35.3% | 28.8% | 15.7% | 10.5% | 5.8% | 1.4% | 2.6% |
| Dec 2025 | 39.8% | 26.6% | 14.5% | 7.8% | 6% | 1.7% | 3.6% |
| Jan 2026 | 44.4% | 24.1% | 13.1% | 8.8% | 5.5% | 2% | 2.1% |
| Feb 2026 | 42.3% | 28.2% | 12.2% | 8.3% | 4.6% | 1.9% | 2.5% |
| Mar 2026 | 36.7% | 29.9% | 16.3% | 8.8% | 4% | 2.5% | 1.8% |
| Apr 2026 | 32.7% | 32.7% | 14.1% | 9.7% | 5.4% | 3.4% | 1.9% |
| May 2026 | 29.9% | 36.7% | 16.3% | 8.8% | 4% | 2.4% | 1.8% |
| Jun 2026 | 33.3% | 33.3% | 14.4% | 9.8% | 4.5% | 2.8% | 2% |
| Jul 2026 | 37.8% | 30.8% | 13.3% | 9.1% | 4.1% | 3% | 1.8% |
| Aug 2026 | 36.5% | 29.8% | 16.2% | 8.8% | 4% | 2.9% | 1.8% |
| Sep 2026 | 36.1% | 29.5% | 16.1% | 10.7% | 3.9% | 1.9% | 1.7% |
How has the Puppr and Zigzag comparison changed over the last 12 months?
3 findings
- Puppr was ahead of Zigzag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Puppr’s share of searches among dog training apps worldwide moved from 5.4% to 3.9%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending September 2026, Zigzag’s share of searches among dog training apps worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 340 to 290.
How did search popularity change for dog training apps worldwide in September 2026?
2 changes
In September 2026, Zigzag lost share of searches among dog training apps worldwide, from 2.9% to 1.9%.
Puppr’s share of searches among dog training apps worldwide has lost ground for 3 months in a row, from 4.5% to 3.9% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Puppr’s and Zigzag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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