Brandwave

GoodPup vs Pupford:Which is more popular?

In September 2026, Pupford had more branded searches than GoodPup among dog training apps worldwide. Pupford had about 4,400 branded searches, while GoodPup had 2,400. Pupford made up 29.5% of all dog training app searches we track, and GoodPup accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about dog training apps, Pupford appeared in all five answers and GoodPup in one. Pupford was mentioned before GoodPup in every answer.

Among dog training apps worldwide in September 2026

Who do people search for more?

Pupford, about 83% more searches than GoodPup

Pupford 4.4K searchesGoodPup 2.4K searches

Who does AI mention more?

Pupford, mentioned in every answer we collected

Pupford in 5 of 5GoodPup in 1 of 5

Who does AI recommend more?

Pupford, named ahead of GoodPup in every answer

Pupford first in 5GoodPup never first

Follow GoodPup vs Pupford and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top dog training apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pupford appeared in all five answers. GoodPup was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pupford was listed before GoodPup in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zigzag1st
  2. Dogo2nd
  3. Pupford3rd
  4. Puppr4th
  5. Woofz5th
  6. GoodPup6th
  7. Waggle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pupford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dogo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zigzag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puppr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woofz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoodPup1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog training apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is GoodPup or Pupford more popular in search?

This chart shows how often people search Google for GoodPup and Pupford by name. Each line represents a brand's share of searches for all seven dog training apps we track, month by month, from English-language searches worldwide.

GoodPup and Pupford among dog training apps worldwide, by month

Share of searches by month for Pupford, GoodPup. The figures are in the table below the chart.

View monthly share of searches table
MonthWoofzPupfordGoodPupDogoPupprZigzagWaggle
Oct 202540.8%27.2%14.8%8%5.4%2.1%1.6%
Nov 202535.3%28.8%15.7%10.5%5.8%1.4%2.6%
Dec 202539.8%26.6%14.5%7.8%6%1.7%3.6%
Jan 202644.4%24.1%13.1%8.8%5.5%2%2.1%
Feb 202642.3%28.2%12.2%8.3%4.6%1.9%2.5%
Mar 202636.7%29.9%16.3%8.8%4%2.5%1.8%
Apr 202632.7%32.7%14.1%9.7%5.4%3.4%1.9%
May 202629.9%36.7%16.3%8.8%4%2.4%1.8%
Jun 202633.3%33.3%14.4%9.8%4.5%2.8%2%
Jul 202637.8%30.8%13.3%9.1%4.1%3%1.8%
Aug 202636.5%29.8%16.2%8.8%4%2.9%1.8%
Sep 202636.1%29.5%16.1%10.7%3.9%1.9%1.7%

How has the GoodPup and Pupford comparison changed over the last 12 months?

3 findings
  • Pupford was ahead of GoodPup in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GoodPup’s share of searches among dog training apps worldwide moved from 14.8% to 16.1%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Pupford’s share of searches among dog training apps worldwide moved from 27.2% to 29.5%, and its estimated monthly branded searches held steady at 4.4K.

How did search popularity change for dog training apps worldwide in September 2026?

1 change
  1. Pupford’s share of searches among dog training apps worldwide has lost ground for 3 months in a row, from 33.3% to 29.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GoodPup’s and Pupford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoodPup

1 branded search term

  • goodpup

Pupford

1 branded search term

  • pupford

How the Brand Demand Index is measured

Other head-to-heads among dog training apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.