GoodPup vs Zigzag:Which is more popular?
In September 2026, GoodPup had more branded searches than Zigzag among dog training apps worldwide. GoodPup had about 2,400 branded searches, while Zigzag had 290. GoodPup made up 16.1% of all dog training app searches we track, and Zigzag accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about dog training apps, Zigzag appeared in all five answers and GoodPup in one. Zigzag was mentioned before GoodPup in every answer.
Who do people search for more?
GoodPup, about 8 searches for every 1 for Zigzag
Who does AI mention more?
Zigzag, mentioned in every answer we collected
Who does AI recommend more?
Zigzag, named ahead of GoodPup in every answer
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Top dog training apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zigzag appeared in all five answers. GoodPup was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zigzag was listed before GoodPup in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pupford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dogo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Zigzag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Puppr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Woofz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- GoodPup1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog training apps
5 answers
Asked ChatGPT
“Which dog training app should I use?”
Asked ChatGPT
“What are the best dog training apps?”
Asked ChatGPT
“What's the best dog training app for a new puppy?”
Searched Google, AI Overview
“dog training apps”
Searched Google, AI Overview
“puppy training app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is GoodPup or Zigzag more popular in search?
This chart shows how often people search Google for GoodPup and Zigzag by name. Each line represents a brand's share of searches for all seven dog training apps we track, month by month, from English-language searches worldwide.
Share of searches by month for GoodPup, Zigzag. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woofz | Pupford | GoodPup | Dogo | Puppr | Zigzag | Waggle |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 27.2% | 14.8% | 8% | 5.4% | 2.1% | 1.6% |
| Nov 2025 | 35.3% | 28.8% | 15.7% | 10.5% | 5.8% | 1.4% | 2.6% |
| Dec 2025 | 39.8% | 26.6% | 14.5% | 7.8% | 6% | 1.7% | 3.6% |
| Jan 2026 | 44.4% | 24.1% | 13.1% | 8.8% | 5.5% | 2% | 2.1% |
| Feb 2026 | 42.3% | 28.2% | 12.2% | 8.3% | 4.6% | 1.9% | 2.5% |
| Mar 2026 | 36.7% | 29.9% | 16.3% | 8.8% | 4% | 2.5% | 1.8% |
| Apr 2026 | 32.7% | 32.7% | 14.1% | 9.7% | 5.4% | 3.4% | 1.9% |
| May 2026 | 29.9% | 36.7% | 16.3% | 8.8% | 4% | 2.4% | 1.8% |
| Jun 2026 | 33.3% | 33.3% | 14.4% | 9.8% | 4.5% | 2.8% | 2% |
| Jul 2026 | 37.8% | 30.8% | 13.3% | 9.1% | 4.1% | 3% | 1.8% |
| Aug 2026 | 36.5% | 29.8% | 16.2% | 8.8% | 4% | 2.9% | 1.8% |
| Sep 2026 | 36.1% | 29.5% | 16.1% | 10.7% | 3.9% | 1.9% | 1.7% |
How has the GoodPup and Zigzag comparison changed over the last 12 months?
3 findings
- GoodPup was ahead of Zigzag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GoodPup’s share of searches among dog training apps worldwide moved from 14.8% to 16.1%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Zigzag’s share of searches among dog training apps worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 340 to 290.
How did search popularity change for dog training apps worldwide in September 2026?
1 change
In September 2026, Zigzag lost share of searches among dog training apps worldwide, from 2.9% to 1.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GoodPup’s and Zigzag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dog training apps
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