Waggle vs Zigzag:Which is searched more?
In September 2026, Zigzag had more branded searches than Waggle among dog training apps worldwide. Zigzag had about 290 branded searches, while Waggle had 260. Zigzag made up 1.9% of all dog training app searches we track, and Waggle accounted for 1.7%. These are worldwide searches for English-language branded terms.
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Is Waggle or Zigzag more popular in search?
Compare the apps used to train dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zigzag, Waggle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woofz | Pupford | GoodPup | Dogo | Puppr | Zigzag | Waggle |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 27.2% | 14.8% | 8% | 5.4% | 2.1% | 1.6% |
| Nov 2025 | 35.3% | 28.8% | 15.7% | 10.5% | 5.8% | 1.4% | 2.6% |
| Dec 2025 | 39.8% | 26.6% | 14.5% | 7.8% | 6% | 1.7% | 3.6% |
| Jan 2026 | 44.4% | 24.1% | 13.1% | 8.8% | 5.5% | 2% | 2.1% |
| Feb 2026 | 42.3% | 28.2% | 12.2% | 8.3% | 4.6% | 1.9% | 2.5% |
| Mar 2026 | 36.7% | 29.9% | 16.3% | 8.8% | 4% | 2.5% | 1.8% |
| Apr 2026 | 32.7% | 32.7% | 14.1% | 9.7% | 5.4% | 3.4% | 1.9% |
| May 2026 | 29.9% | 36.7% | 16.3% | 8.8% | 4% | 2.4% | 1.8% |
| Jun 2026 | 33.3% | 33.3% | 14.4% | 9.8% | 4.5% | 2.8% | 2% |
| Jul 2026 | 37.8% | 30.8% | 13.3% | 9.1% | 4.1% | 3% | 1.8% |
| Aug 2026 | 36.5% | 29.8% | 16.2% | 8.8% | 4% | 2.9% | 1.8% |
| Sep 2026 | 36.1% | 29.5% | 16.1% | 10.7% | 3.9% | 1.9% | 1.7% |
How has the Waggle and Zigzag comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Waggle took it in November 2025, Zigzag took it in March 2026.
- Across the 12 months ending September 2026, Waggle’s share of searches among dog training apps worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending September 2026, Zigzag’s share of searches among dog training apps worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 340 to 290.
How did search popularity change for dog training apps worldwide in September 2026?
1 change
In September 2026, Zigzag lost share of searches among dog training apps worldwide, from 2.9% to 1.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Waggle’s and Zigzag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dog training apps
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