Brandwave

Dogo vs Zigzag:Which is more popular?

In September 2026, Dogo had more branded searches than Zigzag among dog training apps worldwide. Dogo had about 1,600 branded searches, while Zigzag had 290. Dogo made up 10.7% of all dog training app searches we track, and Zigzag accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about dog training apps, both Dogo and Zigzag appeared in all five answers. Dogo was mentioned before Zigzag in three out of five answers.

Among dog training apps worldwide in September 2026

Who do people search for more?

Dogo, about 6 searches for every 1 for Zigzag

Dogo 1.6K searchesZigzag 290 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Dogo in 5 of 5Zigzag in 5 of 5

Who does AI recommend more?

Dogo, named ahead of Zigzag in 3 of 5 answers

Dogo first in 3Zigzag first in 2

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Top dog training apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Dogo and Zigzag showed up in all five answers. Dogo was listed before Zigzag in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zigzag1st
  2. Dogo2nd
  3. Pupford3rd
  4. Puppr4th
  5. Woofz5th
  6. GoodPup6th
  7. Waggle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pupford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dogo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zigzag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puppr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woofz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoodPup1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog training apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dogo or Zigzag more popular in search?

This chart shows how often people search Google for Dogo and Zigzag by name. Each line represents a brand's share of searches for all seven dog training apps we track, month by month, from English-language searches worldwide.

Dogo and Zigzag among dog training apps worldwide, by month

Share of searches by month for Dogo, Zigzag. The figures are in the table below the chart.

View monthly share of searches table
MonthWoofzPupfordGoodPupDogoPupprZigzagWaggle
Oct 202540.8%27.2%14.8%8%5.4%2.1%1.6%
Nov 202535.3%28.8%15.7%10.5%5.8%1.4%2.6%
Dec 202539.8%26.6%14.5%7.8%6%1.7%3.6%
Jan 202644.4%24.1%13.1%8.8%5.5%2%2.1%
Feb 202642.3%28.2%12.2%8.3%4.6%1.9%2.5%
Mar 202636.7%29.9%16.3%8.8%4%2.5%1.8%
Apr 202632.7%32.7%14.1%9.7%5.4%3.4%1.9%
May 202629.9%36.7%16.3%8.8%4%2.4%1.8%
Jun 202633.3%33.3%14.4%9.8%4.5%2.8%2%
Jul 202637.8%30.8%13.3%9.1%4.1%3%1.8%
Aug 202636.5%29.8%16.2%8.8%4%2.9%1.8%
Sep 202636.1%29.5%16.1%10.7%3.9%1.9%1.7%

How has the Dogo and Zigzag comparison changed over the last 12 months?

3 findings
  • Dogo was ahead of Zigzag in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dogo’s share of searches among dog training apps worldwide moved from 8% to 10.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, Zigzag’s share of searches among dog training apps worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 340 to 290.

How did search popularity change for dog training apps worldwide in September 2026?

2 changes
  1. In September 2026, Dogo gained share of searches among dog training apps worldwide, from 8.8% to 10.7%.

  2. In September 2026, Zigzag lost share of searches among dog training apps worldwide, from 2.9% to 1.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dogo’s and Zigzag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dogo

1 branded search term

  • dogo app

Zigzag

2 branded search terms

  • zigzag puppy app
  • zigzag puppy training

How the Brand Demand Index is measured

Other head-to-heads among dog training apps

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