Brandwave

How popular isZest AI?

In September 2026, people searched for Zest AI by name about 2,400 times worldwide, a 45.5% decrease from the previous year. These searches made up 0.04% of all global credit scoring platform searches, placing Zest AI sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about credit scoring platforms, Zest AI appeared in two of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Zest AI is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. ExperianShare of searches 49.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. EquifaxShare of searches 27%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. TransUnionShare of searches 18%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. FICOShare of searches 5.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Zest AIShare of searches 0.04%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top credit scoring platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zest AI was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Zest AI is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FICO1st
  2. Experian2nd
  3. Equifax3rd
  4. Zest AI4th
  5. TransUnion5th
  6. VantageScore6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FICO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Experian3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Equifax3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TransUnion3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • VantageScore3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zest AI2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about credit scoring platforms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which credit scoring platforms compete with Zest AI?

Zest AI against credit scoring platforms worldwide, by month

Share of searches by month for Experian, Equifax, TransUnion, FICO, Zest AI. The figures are in the table below the chart.

View monthly share of searches table
MonthExperianEquifaxTransUnionFICOVantageScoreZest AI
Oct 202552.5%23.5%19.1%4.7%0.13%0.07%
Nov 202549.4%27%18%5.4%0.12%0.06%
Dec 202549.9%27.3%18.2%4.5%0.1%0.05%
Jan 202653%23.7%19.3%3.9%0.1%0.06%
Feb 202653%23.7%19.3%3.9%0.09%0.06%
Mar 202650.3%27.5%18.3%3.7%0.18%0.05%
Apr 202652.5%23.5%19.1%4.7%0.16%0.06%
May 202654.9%24.6%16.4%4%0.13%0.05%
Jun 202654.9%24.6%16.4%4%0.11%0.04%
Jul 202655.3%24.8%16.5%3.3%0.11%0.04%
Aug 202652.5%23.5%19.1%4.7%0.1%0.05%
Sep 202649.3%27%18%5.4%0.27%0.04%

  1. 1.Experian

    49.3%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.Equifax

    27%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +3.5 points.

  3. 3.TransUnion

    18%

    Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -1.1 points.

  4. 4.FICO

    5.4%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.VantageScore

    0.27%

    Held 5th. 14.8K estimated branded searches, +124.2% vs prior month. Share +0.2 points.

  6. 6.Zest AI

    0.04%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare popularity between Zest AI and its closest rivals

Every comparison with Zest AI

5 comparisons

How has branded search demand for Zest AI changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zest AI worldwide fell from 4.4K to 2.4K.
  • Across the 12 months ending September 2026, Zest AI’s share of searches among credit scoring platforms worldwide held steady, from 0.07% to 0.04%.

How did search popularity change for credit scoring platforms worldwide in September 2026?

6 changes

  1. In September 2026, Equifax gained share of searches among credit scoring platforms worldwide, from 23.5% to 27%.

  2. In September 2026, FICO gained share of searches among credit scoring platforms worldwide, from 4.7% to 5.4%.

  3. In September 2026, Experian lost share of searches among credit scoring platforms worldwide, from 52.5% to 49.3%.

  4. In September 2026, TransUnion lost share of searches among credit scoring platforms worldwide, from 19.1% to 18%.

  5. Estimated monthly branded searches for VantageScore worldwide rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.

  6. Estimated monthly branded searches for Zest AI worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

How are Zest AI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zest AI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zest ai

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How the Brand Demand Index is measured

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