VantageScore vs Zest AI:Which is searched more?
In September 2026, VantageScore had more branded searches than Zest AI among credit scoring platforms worldwide. VantageScore had about 14,800 branded searches, while Zest AI had 2,400. VantageScore made up 0.27% of all credit scoring platform searches we track, and Zest AI accounted for 0.04%. These are worldwide searches for English-language branded terms.
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Is VantageScore or Zest AI more popular in search?
Compare the firms that build credit scores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for VantageScore, Zest AI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Experian | Equifax | TransUnion | FICO | VantageScore | Zest AI |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 23.5% | 19.1% | 4.7% | 0.13% | 0.07% |
| Nov 2025 | 49.4% | 27% | 18% | 5.4% | 0.12% | 0.06% |
| Dec 2025 | 49.9% | 27.3% | 18.2% | 4.5% | 0.1% | 0.05% |
| Jan 2026 | 53% | 23.7% | 19.3% | 3.9% | 0.1% | 0.06% |
| Feb 2026 | 53% | 23.7% | 19.3% | 3.9% | 0.09% | 0.06% |
| Mar 2026 | 50.3% | 27.5% | 18.3% | 3.7% | 0.18% | 0.05% |
| Apr 2026 | 52.5% | 23.5% | 19.1% | 4.7% | 0.16% | 0.06% |
| May 2026 | 54.9% | 24.6% | 16.4% | 4% | 0.13% | 0.05% |
| Jun 2026 | 54.9% | 24.6% | 16.4% | 4% | 0.11% | 0.04% |
| Jul 2026 | 55.3% | 24.8% | 16.5% | 3.3% | 0.11% | 0.04% |
| Aug 2026 | 52.5% | 23.5% | 19.1% | 4.7% | 0.1% | 0.05% |
| Sep 2026 | 49.3% | 27% | 18% | 5.4% | 0.27% | 0.04% |
How has the VantageScore and Zest AI comparison changed over the last 12 months?
3 findings
- VantageScore was ahead of Zest AI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, VantageScore’s share of searches among credit scoring platforms worldwide moved from 0.13% to 0.27%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
- Across the 12 months ending September 2026, Zest AI’s share of searches among credit scoring platforms worldwide moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
How did search popularity change for credit scoring platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for VantageScore worldwide rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.
Estimated monthly branded searches for Zest AI worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using VantageScore’s and Zest AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
VantageScore
1 branded search term
- vantagescore
Zest AI
1 branded search term
- zest ai
Other head-to-heads among credit scoring platforms
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