How popular isZalando in search?
In August 2026, there were an estimated 20.4M branded searches for Zalando worldwide which held steady over the last 11 months. Zalando holds 74.3% estimated Share of Search among fashion marketplaces worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Zalando74.3%
ASOS18.2%
Farfetch5.5%
Net-a-Porter1.3%
Shopbop0.73%
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Which fashion marketplaces compete with Zalando?
Share of Search by month for Zalando, ASOS, Farfetch. The figures are in the table below the chart.
View monthly share of search table
| Month | Zalando | ASOS | Farfetch | Net-a-Porter | Shopbop |
|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 21.3% | 5.2% | 1.6% | 0.7% |
| Nov 2025 | 75.1% | 18.5% | 4.5% | 1.4% | 0.61% |
| Dec 2025 | 74.3% | 18.3% | 5.5% | 1.3% | 0.6% |
| Jan 2026 | 70.1% | 21% | 6.3% | 1.9% | 0.69% |
| Feb 2026 | 69.9% | 21.1% | 6.3% | 1.9% | 0.85% |
| Mar 2026 | 70.2% | 21.1% | 6.3% | 1.5% | 0.85% |
| Apr 2026 | 71.2% | 21.3% | 5.2% | 1.6% | 0.7% |
| May 2026 | 71.2% | 21.3% | 5.2% | 1.6% | 0.7% |
| Jun 2026 | 73.8% | 18.1% | 5.4% | 2% | 0.73% |
| Jul 2026 | 74% | 18.1% | 5.4% | 1.6% | 0.73% |
| Aug 2026 | 74.3% | 18.2% | 5.5% | 1.3% | 0.73% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.3% | 20.4M | 0% | +0.2 points | |
| 2, held 2nd | 18.2% | 5M | 0% | +0.1 points | |
| 3, held 3rd | 5.5% | 1.5M | 0% | 0 points | |
| 4, held 4th | 1.3% | 368K | -18.2% | -0.3 points | |
| 5, held 5th | 0.73% | 201K | 0% | 0 points |
1.
74.3%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
18.2%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
5.5%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
1.3%
Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.
Shopbop0.73%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Zalando and its closest rivals
How has branded search demand for Zalando changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zalando worldwide held steady at 20.4M.
- Across the 11 months ending August 2026, Zalando’s estimated Share of Search among fashion marketplaces worldwide increased from 71.2% to 74.3%.
- Across the 11 months ending August 2026, Zalando’s estimated Share of Search among fashion marketplaces worldwide peaked at 75.1% in November 2025 and was lowest at 69.9% in February 2026.
How did search popularity change for fashion marketplaces worldwide in August 2026?
3 changes
Zalando’s estimated Share of Search among fashion marketplaces worldwide has gained ground for 3 months in a row, from 71.2% to 74.3% in August 2026.
Estimated monthly branded searches for ASOS worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.
Estimated monthly branded searches for Net-a-Porter worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
How is Zalando measured?
Brandwave collects information about searches that people make online using Zalando’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zalando
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Is Zalando your brand?
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