SSENSE vs Zalando:Which is searched more?
In September 2026, Zalando had more branded searches than SSENSE among fashion marketplaces worldwide. Zalando had about 20.4 million branded searches, while SSENSE had 450,000. Zalando made up 57.4% of all fashion marketplace searches we track, and SSENSE accounted for 1.3%. These are worldwide searches for English-language branded terms.
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Is SSENSE or Zalando more popular in search?
Compare the sites people buy fashion from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zalando, SSENSE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zalando | ASOS | Depop | Poshmark | Farfetch | The RealReal | Vestiaire Collective | Net-a-Porter | SSENSE | Shopbop |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 17.4% | 6.4% | 5.2% | 4.3% | 2.8% | 1.9% | 1.3% | 1.9% | 0.57% |
| Nov 2025 | 64.6% | 15.9% | 4.8% | 3.9% | 3.9% | 2.1% | 1.4% | 1.2% | 1.7% | 0.52% |
| Dec 2025 | 62.5% | 15.4% | 5.6% | 4.6% | 4.6% | 2.6% | 1.4% | 1.1% | 1.7% | 0.5% |
| Jan 2026 | 56.7% | 17% | 6.2% | 6.2% | 5.1% | 3.3% | 1.9% | 1.5% | 1.5% | 0.56% |
| Feb 2026 | 54.9% | 16.5% | 7.4% | 7.4% | 5% | 3.3% | 1.8% | 1.5% | 1.5% | 0.67% |
| Mar 2026 | 56.5% | 16.9% | 7.6% | 6.2% | 5.1% | 2.7% | 1.5% | 1.2% | 1.5% | 0.68% |
| Apr 2026 | 58.6% | 17.6% | 6.4% | 5.3% | 4.3% | 2.8% | 1.6% | 1.3% | 1.6% | 0.58% |
| May 2026 | 58.7% | 17.6% | 6.4% | 5.3% | 4.3% | 2.9% | 1.6% | 1.3% | 1.3% | 0.58% |
| Jun 2026 | 59.8% | 14.7% | 8% | 5.4% | 4.4% | 2.9% | 1.3% | 1.6% | 1.3% | 0.59% |
| Jul 2026 | 58.9% | 14.4% | 9.7% | 5.3% | 4.3% | 2.9% | 1.3% | 1.3% | 1.3% | 0.58% |
| Aug 2026 | 58.1% | 14.3% | 9.5% | 6.4% | 4.3% | 2.9% | 1.6% | 1% | 1.3% | 0.57% |
| Sep 2026 | 57.4% | 14.1% | 11.5% | 5.1% | 4.2% | 2.9% | 1.5% | 1.3% | 1.3% | 0.69% |
How has the SSENSE and Zalando comparison changed over the last 12 months?
3 findings
- Zalando was ahead of SSENSE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SSENSE’s share of searches among fashion marketplaces worldwide moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Zalando’s share of searches among fashion marketplaces worldwide moved from 58.2% to 57.4%, and its estimated monthly branded searches held steady at 20.4M.
How did search popularity change for fashion marketplaces worldwide in September 2026?
2 changes
In September 2026, Zalando lost share of searches among fashion marketplaces worldwide, from 58.1% to 57.4%.
In September 2026, SSENSE fell from 8th to 9th among fashion marketplaces worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SSENSE’s and Zalando’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fashion marketplaces
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