Brandwave

How popular isYelp in search?

In September 2026, there were an estimated 2.2M branded searches for Yelp worldwide which is up 49.3% over the last 12 months. Yelp holds 22.5% estimated Share of Search among review platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tripadvisor41%
  2. Trustpilot27.5%
  3. Yelp22.5%
  4. Google Reviews8.3%
  5. Foursquare0.74%
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Which review platforms compete with Yelp?

Yelp against review platforms worldwide, by month

Share of Search by month for Tripadvisor, Trustpilot, Yelp, Google Reviews. The figures are in the table below the chart.

View monthly share of search table
MonthTripadvisorTrustpilotYelpGoogle ReviewsFoursquare
Oct 202545.1%30.2%16.5%7.4%0.67%
Nov 202542.3%34.6%15.5%7%0.63%
Dec 202541.6%34.1%15.2%8.4%0.75%
Jan 202642.3%34.6%15.5%7%0.63%
Feb 202645.1%30.2%16.5%7.4%0.82%
Mar 202643.3%29%19.4%7.1%1.2%
Apr 202643.5%29.1%19.5%7.2%0.79%
May 202646.6%25.5%20.9%6.3%0.69%
Jun 202650.1%27.5%15%6.7%0.61%
Jul 202649.4%27.1%14.8%8.1%0.49%
Aug 202649.4%27.1%14.8%8.1%0.49%
Sep 202641%27.5%22.5%8.3%0.74%

  1. 1.Tripadvisor

    41%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -8.4 points.

  2. 2.Trustpilot

    27.5%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Yelp

    22.5%

    Held 3rd. 2.2M estimated branded searches, +49.3% vs prior month. Share +7.6 points.

  4. 4.Google Reviews

    8.3%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Foursquare

    0.74%

    Held 5th. 74K estimated branded searches, +49.5% vs prior month. Share +0.3 points.

Compare search popularity between Yelp and its closest rivals

Every comparison with Yelp

How has branded search demand for Yelp changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yelp worldwide rose from 1.5M to 2.2M.
  • Across the 12 months ending September 2026, Yelp’s estimated Share of Search among review platforms worldwide increased from 16.5% to 22.5%.
  • Across the 12 months ending September 2026, Yelp’s estimated Share of Search among review platforms worldwide peaked at 22.5% in September 2026 and was lowest at 14.8% in July 2026.

How did search popularity change for review platforms worldwide in September 2026?

  1. In September 2026, Yelp gained estimated Share of Search among review platforms worldwide, from 14.8% to 22.5%.

  2. In September 2026, Tripadvisor lost estimated Share of Search among review platforms worldwide, from 49.4% to 41%.

  3. Estimated monthly branded searches for Foursquare worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  4. Estimated monthly branded searches for Google Reviews worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

How is Yelp measured?

Brandwave collects information about searches that people make online using Yelp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yelp

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How the Brand Demand Index is measured

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