Brandwave

How popular isWorldpay in search?

In August 2026, there were an estimated 60.5K branded searches for Worldpay worldwide which is down 18.2% over the last 11 months. Worldpay holds 0.25% estimated Share of Search among payment gateway platforms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal85.5%
  2. Stripe12.7%
  3. Adyen0.73%
  4. Square0.63%
  5. Worldpay0.25%
  6. Braintree0.16%
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Where does Worldpay compete?

Worldpay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment gateway platforms5th of 60.25%Shown below
Payment gateways3rd of 51.8%Show ranking

Which payment gateway platforms compete with Worldpay?

Worldpay against payment gateway platforms worldwide, by month

Share of Search by month for PayPal, Stripe, Worldpay. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeAdyenSquareWorldpayBraintree
Oct 202588%10.7%0.61%0.4%0.26%0.03%
Nov 202588.2%10.6%0.51%0.38%0.26%0.03%
Dec 202589.8%9%0.62%0.34%0.22%0.02%
Jan 202688%10.7%0.61%0.42%0.26%0.03%
Feb 202685.6%12.7%0.87%0.55%0.25%0.03%
Mar 202683.2%15.1%0.71%0.67%0.3%0.03%
Apr 202685.5%12.7%0.72%0.72%0.25%0.03%
May 202685.4%12.7%0.72%0.85%0.25%0.03%
Jun 202685.1%12.8%0.87%0.88%0.31%0.03%
Jul 202685.6%12.8%0.6%0.76%0.25%0.03%
Aug 202685.5%12.7%0.73%0.63%0.25%0.16%
Sep 2026——————

  1. 1.PayPal

    85.5%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -0.1 points.

  2. 2.Stripe

    12.7%

    Held 2nd. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.1 points.

  3. 3.Adyen

    0.73%

    Moved from 4th to 3rd. 175K estimated branded searches, +21% vs prior month. Share +0.1 points.

  4. 4.Square

    0.63%

    Moved from 3rd to 4th. 151K estimated branded searches, -17% vs prior month. Share -0.1 points.

  5. 5.Worldpay

    0.25%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Braintree

    0.16%

    Held 6th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.1 points.

Compare search popularity between Worldpay and its closest rivals

How has branded search demand for Worldpay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Worldpay worldwide fell from 74K to 60.5K.
  • Across the 11 months ending August 2026, Worldpay’s estimated Share of Search among payment gateway platforms worldwide held steady, from 0.26% to 0.25%.

How did search popularity change for payment gateway platforms worldwide in August 2026?

  1. In August 2026, Adyen rose from 4th to 3rd among payment gateway platforms worldwide.

  2. In August 2026, Square fell from 3rd to 4th among payment gateway platforms worldwide.

  3. Estimated monthly branded searches for Braintree worldwide rose 423.8% over 11 measured months, from 7.2K to 37.9K in August 2026.

  4. Estimated monthly branded searches for Worldpay worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  5. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

How is Worldpay measured?

Brandwave collects information about searches that people make online using Worldpay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • worldpay

Do you work for Worldpay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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