How popular isWoom?
In September 2026, people searched for Woom by name about 49,500 times worldwide, about the same as the previous year. These searches made up 11.3% of all global kids scooter and balance bike brand searches, placing Woom fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about kids scooter and balance bike brands, Woom appeared in three of the five answers and was the fifth most recommended of the eight.
Woom is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.
WishboneShare of searches 25.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RazorShare of searches 20.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
StriderShare of searches 16.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Micro ScootersShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
WoomShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top kids scooter and balance bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Woom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Woom is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Strider4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Micro Scooters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Woom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Razor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Globber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Retrospec2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hornit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wishbone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids scooter and balance bike brands
5 answers
Asked ChatGPT
“Which kids scooter and balance bike brand should I buy?”
Asked ChatGPT
“What are the best kids scooter and balance bike brands?”
Asked ChatGPT
“What's the best kids scooter and balance bike brand for a child learning balance?”
Searched Google, AI Overview
“scooter for kids”
Searched Google, AI Overview
“balance bike brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which kids scooter and balance bike brands compete with Woom?
Share of searches by month for Wishbone, Razor, Strider, Micro Scooters, Woom, Globber, Retrospec. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wishbone | Razor | Strider | Micro Scooters | Woom | Globber | Retrospec | Hornit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 22.1% | 12.2% | 12.8% | 10% | 6.7% | 2.4% | 0.72% |
| Nov 2025 | 27.2% | 18.2% | 12.2% | 19.1% | 12.2% | 8.2% | 2.4% | 0.48% |
| Dec 2025 | 22.1% | 27.2% | 14.9% | 15.8% | 10% | 6.7% | 3% | 0.48% |
| Jan 2026 | 43.1% | 15.9% | 15.9% | 9.2% | 7.1% | 5.8% | 2.6% | 0.41% |
| Feb 2026 | 31.6% | 17.4% | 17.4% | 10.1% | 11.6% | 7.8% | 3.5% | 0.69% |
| Mar 2026 | 27% | 18.1% | 14.8% | 13% | 14.8% | 8.1% | 3.6% | 0.48% |
| Apr 2026 | 24.8% | 20.2% | 16.6% | 11.9% | 13.6% | 9.1% | 3.3% | 0.53% |
| May 2026 | 28.1% | 23% | 12.6% | 11% | 12.6% | 8.4% | 3.8% | 0.61% |
| Jun 2026 | 26% | 26% | 14.2% | 10.4% | 11.6% | 7.8% | 3.5% | 0.56% |
| Jul 2026 | 26.7% | 26.7% | 12% | 10.5% | 12% | 8% | 3.6% | 0.57% |
| Aug 2026 | 27.8% | 22.6% | 15.2% | 10.8% | 12.4% | 6.8% | 3.7% | 0.6% |
| Sep 2026 | 25.1% | 20.7% | 16.9% | 14.5% | 11.3% | 7.6% | 3.4% | 0.66% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.1% | 110K | -18.5% | -2.7 points | |
| 2, held 2nd | 20.7% | 90.5K | -17.7% | -2 points | |
| 3, held 3rd | 16.9% | 74K | 0% | +1.7 points | |
| 4, moved from 5th to 4th | 14.5% | 63.4K | +21% | +3.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11.3% | 49.5K | -18.2% | -1.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.6% | 33.1K | 0% | +0.7 points | |
| 7, held 7th | 3.4% | 14.8K | -18.2% | -0.3 points | |
| 8, held 8th | 0.66% | 2.9K | 0% | +0.1 points |
1.
Wishbone25.1%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -2.7 points.
2.
Razor20.7%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.
3.
Strider16.9%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.7 points.
14.5%
Moved from 5th to 4th. 63.4K estimated branded searches, +21% vs prior month. Share +3.7 points.
5.
Woom11.3%
Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
6.
Globber7.6%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.4%
Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.
Hornit0.66%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Woom and its closest rivals
Every comparison with Woom
13 comparisons
How has branded search demand for Woom changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Woom worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Woom’s share of searches among kids scooter and balance bike brands worldwide increased from 10% to 11.3%.
- Across the 12 months ending September 2026, Woom’s share of searches among kids scooter and balance bike brands worldwide peaked at 14.8% in March 2026 and was lowest at 7.1% in January 2026.
How did search popularity change for kids scooter and balance bike brands worldwide in September 2026?
6 changes
In September 2026, Micro Scooters overtook Woom to rank 4th among kids scooter and balance bike brands worldwide, with 14.5% of the searches.
In September 2026, Strider gained share of searches among kids scooter and balance bike brands worldwide, from 15.2% to 16.9%.
In September 2026, Globber gained share of searches among kids scooter and balance bike brands worldwide, from 6.8% to 7.6%.
In September 2026, Wishbone lost share of searches among kids scooter and balance bike brands worldwide, from 27.8% to 25.1%.
In September 2026, Razor lost share of searches among kids scooter and balance bike brands worldwide, from 22.6% to 20.7%.
In September 2026, Woom lost share of searches among kids scooter and balance bike brands worldwide, from 12.4% to 11.3%.
How are Woom’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Woom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- woom bike
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Where does Woom compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Kids scooter and balance bike brands | 5th of 8 | 11.3% | Shown above |
| Kids bikes | 2nd of 7 | 30.8% | Show ranking |
Is Woom your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.