How popular isWhitmor in search?
In August 2026, there were an estimated 18.1K branded searches for Whitmor worldwide which held steady over the last 11 months. Whitmor holds 0.03% estimated Share of Search among shoe racks worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
IKEA99.7%- Songmics0.16%
- ClosetMaid0.06%
- Whitmor0.03%
- Zober<0.01%
- Simple Houseware<0.01%
Follow Whitmor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which shoe racks compete with Whitmor?
Share of Search by month for IKEA, Whitmor. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Songmics | ClosetMaid | Whitmor | Zober | Simple Houseware |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.8% | 0.13% | 0.05% | 0.03% | <0.01% | <0.01% |
| Nov 2025 | 99.8% | 0.16% | 0.05% | 0.03% | <0.01% | <0.01% |
| Dec 2025 | 99.8% | 0.16% | 0.05% | 0.03% | <0.01% | <0.01% |
| Jan 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Feb 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 99.7% | 0.16% | 0.06% | 0.04% | <0.01% | <0.01% |
| Apr 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| May 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jun 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Aug 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 99.7% | 55.6M | +22.2% | 0 points | |
| 2, held 2nd | 0.16% | 90.5K | +22.3% | 0 points | |
| 3, held 3rd | 0.06% | 33.1K | +22.1% | 0 points | |
| 4, held 4th | 0.03% | 18.1K | +22.3% | 0 points | |
| 5, held 5th | <0.01% | 1.3K | +30% | 0 points | |
| 6, held 6th | <0.01% | 480 | 0% | 0 points |
1.
IKEA99.7%
Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share 0 points.
2.Songmics
0.16%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.
0.06%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
4.Whitmor
0.03%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
5.Zober
<0.01%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
<0.01%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Whitmor and its closest rivals
How has branded search demand for Whitmor changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Whitmor worldwide held steady at 18.1K.
- Across the 11 months ending August 2026, Whitmor’s estimated Share of Search among shoe racks worldwide held steady at 0.03%.
How did search popularity change for shoe racks worldwide in August 2026?
2 changes
Estimated monthly branded searches for Songmics worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
Estimated monthly branded searches for ClosetMaid worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Where does Whitmor compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Shelving | 6th of 6 | 0.03% | Show ranking |
| Shoe racks | 4th of 6 | 0.03% | Shown above |
How is Whitmor measured?
Brandwave collects information about searches that people make online using Whitmor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- whitmor
Do you work for Whitmor? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Whitmor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.