Simple Houseware vs Whitmor:Which is more popular by branded search?
In August 2026, Whitmor had more branded searches than Simple Houseware among shoe racks worldwide. Whitmor was estimated to have 18.1K branded searches compared to Simple Houseware’s 480, and held a 0.03% Share of Search versus Simple Houseware’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Simple Houseware or Whitmor?
Compare the shoe racks people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whitmor, Simple Houseware. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Songmics | ClosetMaid | Whitmor | Zober | Simple Houseware |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.8% | 0.13% | 0.05% | 0.03% | <0.01% | <0.01% |
| Nov 2025 | 99.8% | 0.16% | 0.05% | 0.03% | <0.01% | <0.01% |
| Dec 2025 | 99.8% | 0.16% | 0.05% | 0.03% | <0.01% | <0.01% |
| Jan 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Feb 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 99.7% | 0.16% | 0.06% | 0.04% | <0.01% | <0.01% |
| Apr 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| May 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jun 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Aug 2026 | 99.7% | 0.16% | 0.06% | 0.03% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Simple Houseware and Whitmor comparison changed over the last 12 months?
3 findings
- Whitmor was ahead of Simple Houseware in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Simple Houseware’s estimated Share of Search among shoe racks worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 480.
- Across the 11 months ending August 2026, Whitmor’s estimated Share of Search among shoe racks worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for shoe racks worldwide in August 2026?
0 changes
Neither Simple Houseware nor Whitmor moved beyond provider rounding among shoe racks in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Simple Houseware’s and Whitmor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Simple Houseware
1 branded search term
- simple houseware
Whitmor
1 branded search term
- whitmor

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.