How popular isWarmies in search?
In September 2026, people searched for Warmies by name about 165,000 times worldwide, a 32.9% decrease from the previous year. These searches made up 1.6% of all global hot water bottle brand searches, placing Warmies fourth out of seven brands. These are worldwide searches for English-language branded terms.
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Which hot water bottle brands compete with Warmies?
Share of searches by month for Argos, Peterpan, Homefront, Warmies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Argos | Peterpan | Homefront | Warmies | Fashy | Hugo Frosch | Sanger |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.7% | 7.8% | 3.5% | 1.9% | 0.03% | 0.01% | <0.01% |
| Nov 2025 | 89.2% | 5.4% | 2.4% | 3% | 0.04% | 0.01% | <0.01% |
| Dec 2025 | 89% | 5.4% | 2% | 3.6% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 87.9% | 6.5% | 3.6% | 1.9% | 0.04% | 0.01% | 0.01% |
| Feb 2026 | 85.3% | 7.7% | 5.1% | 1.9% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 86.4% | 7.8% | 4.3% | 1.6% | 0.03% | <0.01% | <0.01% |
| Apr 2026 | 87.3% | 7.9% | 3.5% | 1.3% | 0.03% | <0.01% | <0.01% |
| May 2026 | 88.5% | 8% | 2.4% | 1.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 88.1% | 7.9% | 2.9% | 1.1% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 89.6% | 6.6% | 2.4% | 1.3% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 88.1% | 7.9% | 2.4% | 1.6% | 0.03% | <0.01% | <0.01% |
| Sep 2026 | 88.1% | 7.9% | 2.4% | 1.6% | 0.03% | <0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 9.1M | 0% | 0 points | |
| 2, held 2nd | 7.9% | 823K | 0% | 0 points | |
| 3, held 3rd | 2.4% | 246K | 0% | 0 points | |
| 4, held 4th | 1.6% | 165K | 0% | 0 points | |
| 5, held 5th | 0.03% | 2.9K | 0% | 0 points | |
| 6, held 6th | <0.01% | 720 | +50% | 0 points | |
| 7, held 7th | <0.01% | 720 | +84.6% | 0 points |
1.
Argos88.1%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.Peterpan
7.9%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Warmies1.6%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Fashy0.03%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 720 estimated branded searches, +50% vs prior month. Share 0 points.
7.
Sanger<0.01%
Held 7th. 720 estimated branded searches, +84.6% vs prior month. Share 0 points.
Compare search popularity between Warmies and its closest rivals
Every comparison with Warmies
6 comparisons
How has branded search demand for Warmies changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Warmies worldwide fell from 246K to 165K.
- Across the 12 months ending September 2026, Warmies’ share of searches among hot water bottle brands worldwide peaked at 3.6% in December 2025 and was lowest at 1.1% in June 2026.
How did search popularity change for hot water bottle brands worldwide in September 2026?
6 changes
Homefront’s share of searches among hot water bottle brands worldwide has lost ground for 3 months in a row, from 2.9% to 2.4% in September 2026.
Estimated monthly branded searches for Hugo Frosch worldwide fell 44.6% over 12 measured months, from 1.3K to 720 in September 2026.
Estimated monthly branded searches for Fashy worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Estimated monthly branded searches for Warmies worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.
Estimated monthly branded searches for Peterpan worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Estimated monthly branded searches for Argos worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.
How are Warmies’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Warmies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- warmies
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Is Warmies your brand?
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