Fashy vs Warmies:Which is more popular?
In September 2026, Warmies had more branded searches than Fashy among hot water bottle brands worldwide. Warmies had about 165,000 branded searches, while Fashy had 2,900. Warmies made up 1.6% of all hot water bottle brand searches we track, and Fashy accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about hot water bottle brands, Fashy appeared in four of the five answers and Warmies in two. Fashy was mentioned before Warmies in every answer.
Who do people search for more?
Warmies, about 57 searches for every 1 for Fashy
Who does AI mention more?
Fashy, mentioned in 4 of 5 answers, Warmies in 2
Who does AI recommend more?
Fashy, named ahead of Warmies in every answer
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Top hot water bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fashy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Warmies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fashy was listed before Warmies in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fashy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Warmies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hugo Frosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sanger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Argos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Peterpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Homefront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hot water bottle brands
5 answers
Asked ChatGPT
“Which hot water bottle brand should I buy?”
Asked ChatGPT
“What are the best hot water bottle brands?”
Asked ChatGPT
“What's the best hot water bottle brand for cold nights?”
Searched Google, AI Overview
“best hot water bottle”
Searched Google, AI Overview
“soft hot water bottle”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Fashy or Warmies more popular in search?
This chart shows how often people search Google for Fashy and Warmies by name. Each line represents a brand's share of searches for all seven hot water bottle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Warmies, Fashy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Argos | Peterpan | Homefront | Warmies | Fashy | Hugo Frosch | Sanger |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.7% | 7.8% | 3.5% | 1.9% | 0.03% | 0.01% | <0.01% |
| Nov 2025 | 89.2% | 5.4% | 2.4% | 3% | 0.04% | 0.01% | <0.01% |
| Dec 2025 | 89% | 5.4% | 2% | 3.6% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 87.9% | 6.5% | 3.6% | 1.9% | 0.04% | 0.01% | 0.01% |
| Feb 2026 | 85.3% | 7.7% | 5.1% | 1.9% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 86.4% | 7.8% | 4.3% | 1.6% | 0.03% | <0.01% | <0.01% |
| Apr 2026 | 87.3% | 7.9% | 3.5% | 1.3% | 0.03% | <0.01% | <0.01% |
| May 2026 | 88.5% | 8% | 2.4% | 1.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 88.1% | 7.9% | 2.9% | 1.1% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 89.6% | 6.6% | 2.4% | 1.3% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 88.1% | 7.9% | 2.4% | 1.6% | 0.03% | <0.01% | <0.01% |
| Sep 2026 | 88.1% | 7.9% | 2.4% | 1.6% | 0.03% | <0.01% | <0.01% |
How has the Fashy and Warmies comparison changed over the last 12 months?
3 findings
- Warmies was ahead of Fashy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fashy’s share of searches among hot water bottle brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Warmies’ share of searches among hot water bottle brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for hot water bottle brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fashy’s and Warmies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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