Brandwave

How popular isWarmies?

In September 2026, people searched for Warmies by name about 165,000 times worldwide, a 32.9% decrease from the previous year. These searches made up 1.6% of all global hot water bottle brand searches, placing Warmies fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hot water bottle brands, Warmies appeared in two of the five answers and was the joint third most recommended of the seven.

Search and AI answers in September 2026

Warmies is the fourth most searched of 7 competitors and the joint third most recommended in AI answers.

  1. ArgosShare of searches 88.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PeterpanShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HomefrontShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WarmiesShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. FashyShare of searches 0.03%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top hot water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Warmies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Warmies is the joint third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fashy1st
  2. Hugo Frosch2nd
  3. Warmies3rd
  4. Sanger3rd
  5. Argos–
  6. Peterpan–
  7. Homefront–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fashy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warmies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hugo Frosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sanger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Argos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peterpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homefront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot water bottle brands

5 answers

  • Asked ChatGPT

    “Which hot water bottle brand should I buy?”

    1. 1Hugo Frosch
    2. 2Fashy
    3. 3Warmies

  • Asked ChatGPT

    “What are the best hot water bottle brands?”

    1. 1Fashy
    2. 2Hugo Frosch

  • Asked ChatGPT

    “What's the best hot water bottle brand for cold nights?”

    1. 1Fashy
    2. 2Sanger
    3. 3Warmies

  • Searched Google, AI Overview

    “best hot water bottle”

    1. 1Sanger

  • Searched Google, AI Overview

    “soft hot water bottle”

    1. 1Fashy

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which hot water bottle brands compete with Warmies?

Warmies against hot water bottle brands worldwide, by month

Share of searches by month for Argos, Peterpan, Homefront, Warmies. The figures are in the table below the chart.

View monthly share of searches table
MonthArgosPeterpanHomefrontWarmiesFashyHugo FroschSanger
Oct 202586.7%7.8%3.5%1.9%0.03%0.01%<0.01%
Nov 202589.2%5.4%2.4%3%0.04%0.01%<0.01%
Dec 202589%5.4%2%3.6%0.04%0.02%<0.01%
Jan 202687.9%6.5%3.6%1.9%0.04%0.01%0.01%
Feb 202685.3%7.7%5.1%1.9%0.03%<0.01%<0.01%
Mar 202686.4%7.8%4.3%1.6%0.03%<0.01%<0.01%
Apr 202687.3%7.9%3.5%1.3%0.03%<0.01%<0.01%
May 202688.5%8%2.4%1.1%0.02%<0.01%<0.01%
Jun 202688.1%7.9%2.9%1.1%0.03%<0.01%<0.01%
Jul 202689.6%6.6%2.4%1.3%0.02%<0.01%<0.01%
Aug 202688.1%7.9%2.4%1.6%0.03%<0.01%<0.01%
Sep 202688.1%7.9%2.4%1.6%0.03%<0.01%<0.01%

  1. 1.Argos

    88.1%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Peterpan

    7.9%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Homefront

    2.4%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Warmies

    1.6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Fashy

    0.03%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hugo Frosch

    <0.01%

    Held 6th. 720 estimated branded searches, +50% vs prior month. Share 0 points.

  7. 7.Sanger

    <0.01%

    Held 7th. 720 estimated branded searches, +84.6% vs prior month. Share 0 points.

Compare popularity between Warmies and its closest rivals

Every comparison with Warmies

6 comparisons

How has branded search demand for Warmies changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Warmies worldwide fell from 246K to 165K.
  • Across the 12 months ending September 2026, Warmies’ share of searches among hot water bottle brands worldwide peaked at 3.6% in December 2025 and was lowest at 1.1% in June 2026.

How did search popularity change for hot water bottle brands worldwide in September 2026?

6 changes

  1. Homefront’s share of searches among hot water bottle brands worldwide has lost ground for 3 months in a row, from 2.9% to 2.4% in September 2026.

  2. Estimated monthly branded searches for Hugo Frosch worldwide fell 44.6% over 12 measured months, from 1.3K to 720 in September 2026.

  3. Estimated monthly branded searches for Fashy worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Warmies worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

  5. Estimated monthly branded searches for Peterpan worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

  6. Estimated monthly branded searches for Argos worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

How are Warmies’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Warmies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • warmies

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How the Brand Demand Index is measured

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