Brandwave

Homefront vs Warmies:Which is more popular?

In September 2026, Homefront had more branded searches than Warmies among hot water bottle brands worldwide. Homefront had about 246,000 branded searches, while Warmies had 165,000. Homefront made up 2.4% of all hot water bottle brand searches we track, and Warmies accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about hot water bottle brands, Warmies appeared in two of the five answers and Homefront in none.

Among hot water bottle brands worldwide in September 2026

Who do people search for more?

Homefront, about 49% more searches than Warmies

Homefront 246K searchesWarmies 165K searches

Who does AI mention more?

Warmies, mentioned in 2 of 5 answers, Homefront in 0

Warmies in 2 of 5Homefront in 0 of 5

Who does AI recommend more?

Warmies, the only one of the two named

Warmies first in 2Homefront never named

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Top hot water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Warmies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Homefront did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fashy1st
  2. Hugo Frosch2nd
  3. Warmies3rd
  4. Sanger3rd
  5. Argos–
  6. Peterpan–
  7. Homefront–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fashy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warmies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hugo Frosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sanger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Argos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peterpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homefront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot water bottle brands

5 answers
  • Asked ChatGPT

    “Which hot water bottle brand should I buy?”

    1. 1Hugo Frosch
    2. 2Fashy
    3. 3Warmies
  • Asked ChatGPT

    “What are the best hot water bottle brands?”

    1. 1Fashy
    2. 2Hugo Frosch
  • Asked ChatGPT

    “What's the best hot water bottle brand for cold nights?”

    1. 1Fashy
    2. 2Sanger
    3. 3Warmies
  • Searched Google, AI Overview

    “best hot water bottle”

    1. 1Sanger
  • Searched Google, AI Overview

    “soft hot water bottle”

    1. 1Fashy

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Homefront or Warmies more popular in search?

This chart shows how often people search Google for Homefront and Warmies by name. Each line represents a brand's share of searches for all seven hot water bottle brands we track, month by month, from English-language searches worldwide.

Homefront and Warmies among hot water bottle brands worldwide, by month

Share of searches by month for Homefront, Warmies. The figures are in the table below the chart.

View monthly share of searches table
MonthArgosPeterpanHomefrontWarmiesFashyHugo FroschSanger
Oct 202586.7%7.8%3.5%1.9%0.03%0.01%<0.01%
Nov 202589.2%5.4%2.4%3%0.04%0.01%<0.01%
Dec 202589%5.4%2%3.6%0.04%0.02%<0.01%
Jan 202687.9%6.5%3.6%1.9%0.04%0.01%0.01%
Feb 202685.3%7.7%5.1%1.9%0.03%<0.01%<0.01%
Mar 202686.4%7.8%4.3%1.6%0.03%<0.01%<0.01%
Apr 202687.3%7.9%3.5%1.3%0.03%<0.01%<0.01%
May 202688.5%8%2.4%1.1%0.02%<0.01%<0.01%
Jun 202688.1%7.9%2.9%1.1%0.03%<0.01%<0.01%
Jul 202689.6%6.6%2.4%1.3%0.02%<0.01%<0.01%
Aug 202688.1%7.9%2.4%1.6%0.03%<0.01%<0.01%
Sep 202688.1%7.9%2.4%1.6%0.03%<0.01%<0.01%

How has the Homefront and Warmies comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Warmies took it in November 2025, Homefront took it in January 2026.
  • Across the 12 months ending September 2026, Homefront’s share of searches among hot water bottle brands worldwide moved from 3.5% to 2.4%, and its estimated monthly branded searches moved from 450K to 246K.
  • Across the 12 months ending September 2026, Warmies’ share of searches among hot water bottle brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 246K to 165K.

How did search popularity change for hot water bottle brands worldwide in September 2026?

2 changes
  1. Homefront’s share of searches among hot water bottle brands worldwide has lost ground for 3 months in a row, from 2.9% to 2.4% in September 2026.

  2. Estimated monthly branded searches for Warmies worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Homefront’s and Warmies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Homefront

1 branded search term

  • homefront

Warmies

1 branded search term

  • warmies

How the Brand Demand Index is measured

Other head-to-heads among hot water bottle brands

Creator with pink hair and a pink jacket

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